#ACN GN - SONG - MT - Salesforce Marketing Cloud - Analyst

<p>Job Title -   GN - SONG - MT - Salesforce Marketing Cloud - Analyst<br>Management Level: 11/ Analyst<br>Location: Bangalore<br>Must have skills: Salesforce Marketing Cloud<br>Good to have skills: Pardot<br><br>Job Summary: <br>Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Functional Consulting, Salesforce marketing platform ecosystem.<br>You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.</p><p>Roles & Responsibilities: As part of the team, you will drive the following<br>•    Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce<br>•    Experience supporting projects on developing business case for campaign strategies, technology solutions<br>•    Supported platform assessment, conduct fit gap analysis and map platform capabilities to business requirements<br>•    Document client requirements, understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness.<br>•    Well versed with end-to-end marketing processes and campaign life cycle.<br>•    Monitoring trends, analyzing data, to optimize marketing campaigns.</p><p><br>Professional & Technical Skills: <br>•   <span style="overflow-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto;"> Knowledge/Experience</span> of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty<br>•    Good consulting and techno-functional experience is preferred.<br>•    Experience in working with middle to senior management levels within existing organization / client organizations.<br>•    Excellent oral and written communication skills<br>•    Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.<br>•    Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.<br>•    Proven success in navigating global matrixed environments and / or experience in client facing roles.<br>•    Ability to work effectively in a remote, virtual, global environment.<br>•    Ability to work in a fast paced and unstructured environment.</p><p>Additional Information: <br>•    Overall experience of 2+ years in understanding marketing campaigns with at least 1+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with functional, industry and client facing experience<br>•    MBA from a tier 1 or 2 college.<br>•    Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty<br>•    Experience with CRM, marketing software, channel integration, real time decisioning is desirable.<br>•    Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.<br>•    Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. <br>•    Ability to use insights for campaign and strategy optimization.<br>•    Ability to establish and build on working relationships effectively.</p><p>About Accenture:<br>Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at<br>About Our Company | Accenture</p><p>About Accenture Strategy & Consulting:<br>Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit <span style="overflow-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto;">https://www.accenture.com/us-en/Careers/capability-network </span></p><p>Accenture Global Network  | Accenture in One Word</p><p>At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.</p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p>Experience: Minimum 2+ year(s) of experience is required<br>Educational Qualification: MBA/PGDM from a tier 1 or 2 </p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p><b><u>About Accenture</u></b></p>Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.<p><span>Visit us at</span><span> </span><a href="http://www.accenture.com/" target="_blank" rel="noopener noreferrer">www.accenture.com</a><span> </span></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p><b>Equal Employment Opportunity Statement </b></p><p><br><span style="color:#000000"><span><span style="font-size:14px">We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military</span></span></span><span style="color:#ff0000"><span><span style="font-size:14px"> </span></span></span><span style="color:#000000"><span><span style="font-size:14px">veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable</span></span></span><span style="color:#ff0000"><span><span style="font-size:14px"> </span></span></span><span style="color:#000000"><span><span style="font-size:14px">law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.</span></span></span></p>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...