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Brand Excellence Coach (Remote + Travel)

May 25, 2026

About Crunch:

Crunch Fitness is an industry-leading fitness company dedicated to making our members feel good,

and providing an inclusive and results-driven environment for individuals of all fitness levels. As one the largest and fastest-growing fitness brands in the world, Crunch offers a diverse range of cutting-edge Group Fitness classes, state-of-the-art equipment, and knowledgeable fitness coaches available to help members achieve their fitness goals. At Crunch, we embrace a “no judgments" mantra and strive to create a supportive community where fitness meets entertainment.

Reports To:

Vice President of Brand Excellence

Role:

The Brand Excellence Coach (BXC) is responsible for managing the systems, policies, procedures, controls, and communications that protect and elevate the brand and the member experience. To continuously improve and enhance all aspects of the Crunch brand with regular gym and system audits, including but not limited to, the member experience, member pulse, member communication, graphics, signage, marketing, promotions, social media, brand standards, equipment, maintenance, cleanliness, training & development, vendor relationships, health and safety standards, operational policies and procedures and the overall Crunch Franchise System. By focusing on Brand Excellence, we can ensure consistency across all locations, provide a seamless experience for our members, and align the Franchise network with the actions required to protect their investment.

Through regular gym-level field visits, Brand Excellence Coaches will be accountable for ensuring brand adherence and consistency. This position will be responsible for recording, tracking, and curing all Brand Excellence Deficiencies observed through field audits and those communicated from executive-level team members, department heads, regional directors, or managers assigned to them by the Vice President of Brand Excellence. The Coaches will follow our Crunch Compliance Standard Operating Procedures.

Essential Responsibilities:

Enforce brand standards throughout the Crunch Fitness network through regular gym and system audits that impact Brand Excellence compliance.
Conduct monthly field audits approved by the Vice President of Brand Excellence, to ensure all franchisees are adhering to Crunch operating brand standards.
Work closely with the department heads, regional directors, or managers, to ensure all compliance issues are addressed and cured in a timely manner.
Document, track, and respond to all Brand Excellence Deficiencies and document in the Brand Excellence database.
Execute all internal communications, standard operating procedures, and accountabilities to identify and manage Brand Excellence risks, including opportunities for enhancement.
Develop and maintain effective communication lines with the Vice President of Brand Excellence team, department heads, executive team, and other related team members impacted by Brand Excellence Deficiencies.
Other tasks as necessary to assist the Vice President of Brand Excellence in protecting brand standards and the member experience.

Job Requirements:

Ability to identify and track all Brand Excellence Deficiencies and report to the Vice-President of Brand Excellence and/or franchise owner upon completion.
Conduct field-level visits, and document areas that require follow-up or additional action in the Brand Excellence database.
Review visit findings with the franchise owner upon completion.
Provide clarity and direction to franchisees, franchise executives, and gym-level team members on all Brand Excellence matters.
Strong written and verbal communication skills with the ability to foster a collaborative working relationship with franchisees and Crunch team members.
Excellent organizational and problem-solving skills with strong attention to detail.
Ability to travel 60-70% of the time to conduct field visits and audits.
Detail and process oriented.
Have effective communication skills.
Strong leadership and managerial skills.

Required Education and Experience:

BA/BS Degree or an equivalent combination of experience and education.
Three (3) to five (5) years experience in direct field compliance for a multi-location franchise company.
Proficiency in Outlook, OneDrive, Dropbox, Smartsheet, Microsoft Word, Excel, and PowerPoint.
Brand Operational knowledge and multi-location experience.
Ability to work in a team environment.
Experience in a service-oriented environment is desirable.
On-the-job training is provided.

Compensation: Pay is $75K + Bonuses up to $90K

C

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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