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Content Writer -LinkedIn, Personal Brand
Position Overview<br><br>We're seeking a talented <strong>Content Writer - LinkedIn, Personal Brand</strong> to craft compelling content and manage the online presence of senior executives, founders, and C-suite leaders. This role goes beyond simple content creationâyou'll become the voice of influential business leaders, translating their expertise, insights, and vision into engaging LinkedIn posts, articles, and newsletters that build authority, drive engagement, and create meaningful business impact.<br><br><strong>Position Type:</strong> Remote, Full-Time/Part-time<br><br><strong>Reports To:</strong> Client Success Manager<br><br><strong>Compensation:</strong> Competitive salary based on experience<br><br><strong>Location:</strong> Remote (candidates from any location welcome)<br><br>What You'll Do<br><br>Content Creation & Strategy (60%)<br><br><strong>LinkedIn Content Development<br><br></strong><ul><li>Write 4-8 LinkedIn posts per week per executive client in their authentic voice</li><li>Craft thought leadership articles (1,000-2,000 words) that establish industry authority</li><li>Develop engaging hooks and storytelling narratives that stop the scroll</li><li>Create content across formats: text posts, carousels, polls, document posts, and video scripts</li><li>Transform complex business concepts into accessible, engaging content</li><li>Adapt writing style to match each executive's personality, tone, and industry<br><br></li></ul><strong>Newsletter Management<br><br></strong><ul><li>Write, edit, and publish weekly or bi-weekly LinkedIn newsletters</li><li>Develop newsletter themes and editorial calendars aligned with business goals</li><li>Craft compelling subject lines and preview text for maximum open rates</li><li>Analyze newsletter performance and iterate based on engagement metrics</li><li>Build subscriber growth strategies through cross-promotion and value-driven content<br><br></li></ul><strong>Long-Form Content<br><br></strong><ul><li>Ghost-write LinkedIn articles that showcase deep industry expertise</li><li>Create case studies and success stories that demonstrate leadership impact</li><li>Develop whitepapers and thought leadership pieces for executive positioning</li><li>Transform presentations, speeches, and interviews into written content<br><br></li></ul>Personal Brand Management (25%)<br><br><strong>Strategic Positioning<br><br></strong><ul><li>Conduct discovery sessions with executives to understand their expertise, goals, and voice</li><li>Develop personal brand strategies aligned with business objectives</li><li>Research industry trends, competitor positioning, and audience interests</li><li>Create content pillars and themes that reinforce brand positioning</li><li>Monitor brand reputation and recommend strategic adjustments<br><br></li></ul><strong>Engagement & Community Building<br><br></strong><ul><li>Engage with comments on behalf of executives (or draft authentic responses)</li><li>Identify and engage with relevant conversations in the executive's industry</li><li>Build relationships with other thought leaders, clients, and industry influencers</li><li>Recommend strategic connections and partnership opportunities</li><li>Monitor mentions and opportunities for executive participation<br><br></li></ul><strong>Performance Optimization<br><br></strong><ul><li>Analyze content performance metrics (impressions, engagement, shares, comments)</li><li>A/B test different content formats, hooks, and posting times</li><li>Provide monthly performance reports with insights and recommendations</li><li>Continuously refine content strategy based on what resonates with audiences</li><li>Track competitive benchmarks and industry best practices<br><br></li></ul>Client Collaboration (15%)<br><br><strong>Executive Partnership<br><br></strong><ul><li>Conduct regular intake calls to gather insights, opinions, and stories</li><li>Interview executives to extract unique perspectives and expertise</li><li>Present content calendars and obtain approval on key pieces</li><li>Provide strategic recommendations for personal brand growth</li><li>Build trust as a strategic partner, not just a content creator<br><br></li></ul><strong>Cross-Functional Coordination<br><br></strong><ul><li>Collaborate with marketing teams to align personal and corporate brand</li><li>Coordinate with PR teams on media opportunities and crisis communications</li><li>Work with design teams on visual content for LinkedIn posts</li><li>Partner with video teams to repurpose video content into written formats<br><br></li></ul>Who You Are<br><br><strong>Required Qualifications<br><br></strong><strong>Experience & Background<br><br></strong><ul><li>2+ years of professional writing experience (journalism, content marketing, copywriting, or ghostwriting)</li><li>Proven experience writing for LinkedIn or managing executive social media presence</li><li>Portfolio demonstrating thought leadership content and personal brand development</li><li>Experience working with senior executives, founders, or C-suite leaders preferred</li><li>Understanding of B2B marketing and executive communications<br><br></li></ul><strong>Writing Excellence<br><br></strong><ul><li>Exceptional writing skills with ability to adapt voice and tone for different personalities</li><li>Strong storytelling ability that makes complex topics engaging and accessible</li><li>Excellent grasp of grammar, punctuation, and style</li><li>Ability to write persuasively while maintaining authenticity</li><li>Experience with various content formats (posts, articles, newsletters, scripts)<br><br></li></ul><strong>LinkedIn Platform Expertise<br><br></strong><ul><li>Deep understanding of LinkedIn algorithm and best practices</li><li>Knowledge of what drives engagement on the platform</li><li>Familiarity with LinkedIn analytics and performance metrics</li><li>Understanding of LinkedIn features (articles, newsletters, polls, documents, video)</li><li>Awareness of LinkedIn trends and viral content patterns<br><br></li></ul><strong>Strategic Thinking<br><br></strong><ul><li>Ability to develop content strategies aligned with business goals</li><li>Understanding of personal branding principles and thought leadership</li><li>Analytical mindset to interpret data and optimize performance</li><li>Research skills to stay current with industry trends and topics</li><li>Business acumen to understand executive perspectives and priorities<br><br></li></ul><strong>Preferred Qualifications<br><br></strong><strong>Nice to Have<br><br></strong><ul><li>Experience in specific industries: Technology/SaaS, Professional Services, Healthcare, Finance, E-commerce</li><li>Background in journalism or editorial roles</li><li>Experience with newsletter platforms (LinkedIn, Substack, beehiiv)</li><li>Understanding of SEO and content distribution strategies</li><li>Multilingual capabilities (especially for EU and Middle East clients)</li><li>Experience with content management systems and scheduling tools</li><li>Graphic design skills (Canva, Adobe Creative Suite)</li><li>Video editing or podcast production experience<br><br></li></ul>Personal Attributes<br><br><strong>Essential Qualities<br><br></strong><ul><li>Voice Chameleon: Ability to authentically capture different voices and personalities</li><li>Curiosity: Genuine interest in learning about various industries and business topics</li><li>Discretion: Absolute confidentiality and professional integrity when working with executives</li><li>Self-Motivated: Ability to work independently with minimal supervision</li><li>Deadline-Driven: Strong time management and ability to handle multiple clients simultaneously</li><li>Detail-Oriented: Meticulous attention to accuracy, consistency, and quality</li><li>Collaborative: Excellent communication skills and ability to build trust with high-level professionals</li><li>Adaptable: Comfortable with feedback and willing to iterate until content is perfect</li><li>Business-Minded: Understanding of how content ties to business outcomes and ROI<br><br></li></ul>Key Performance Indicators (KPIs)<br><br><strong>Content Quality & Output<br><br></strong><ul><li>20-40 LinkedIn posts per week across all clients</li><li>2-4 long-form articles per month</li><li>100% on-time content delivery</li><li>95%+ first-draft approval rate</li><li>Zero brand voice consistency issues<br><br></li></ul><strong>Engagement Performance<br><br></strong><ul><li>Average engagement rate of 3-5%+ per post</li><li>30%+ increase in profile impressions quarter-over-quarter</li><li>20%+ increase in followers quarter-over-quarter</li><li>Newsletter subscriber growth of 15%+ per quarter</li><li>5+ high-engagement pieces (1,000+ likes) per client per quarter<br><br></li></ul><strong>Client Satisfaction<br><br></strong><ul><li>Client satisfaction score of 4.5+/5.0</li><li>90%+ client retention rate</li><li>Positive testimonials and referrals</li><li>Zero escalations or service issues</li><li>Proactive strategic recommendations implemented by clients<br><br></li></ul><strong>Professional Development<br><br></strong><ul><li>Continuous learning and skill development</li><li>Knowledge sharing with team</li><li>Process improvements contributed</li><li>Industry expertise deepening<br><br></li></ul>What We Offer<br><br>Professional Development<br><br><ul><li>Comprehensive training in executive ghostwriting and personal branding</li><li>Access to courses, workshops, and certifications</li><li>Mentorship from experienced ghostwriters and brand strategists</li><li>Opportunities to work with diverse industries and executive personalities</li><li>Career growth path: Senior Ghostwriter â Lead Ghostwriter â Strategy Director<br><br></li></ul>Work Environment<br><br><ul><li>100% remote work with flexible hours</li><li>Autonomy and trust to manage your schedule</li><li>Collaborative team culture with regular knowledge sharing</li><li>Modern tools and technology stack</li><li>Supportive management focused on your success<br><br></li></ul><strong>Compensation & Benefits<br><br></strong><ul><li>Competitive salary based on experience and portfolio</li><li>Performance bonuses tied to client satisfaction and retention</li><li>Health and wellness benefits (details based on location)</li><li>Paid time off and holidays</li><li>Professional development budget</li><li>Home office setup support<br><br></li></ul>Growth Opportunities<br><br><ul><li>Expand client portfolio as you demonstrate excellence</li><li>Specialize in specific industries or executive types</li><li>Lead strategic initiatives and thought leadership projects</li><li>Mentor and train junior team members</li><li>Participate in business development and client pitches</li><li>Potential to build and manage your own team<br><br></li></ul>Our Ideal Candidate<br><br><strong>You're The Perfect Fit If You<br><br></strong>â <strong>Love the craft of writing</strong> and get energized by creating compelling content<br><br>â <strong>Are fascinated by business leaders</strong> and enjoy learning about different industries<br><br>â <strong>Understand LinkedIn</strong> not just as a platform, but as a personal branding engine<br><br>â <strong>Can disappear into someone else's voice</strong> while making it sound natural and authentic<br><br><strong>Â Think Strategically About How Content Drives Business Outcomes<br><br></strong>â <strong>Are self-directed</strong> and don't need hand-holding to produce excellent work<br><br>â <strong>Handle feedback gracefully</strong> and iterate until it's perfect<br><br>â <strong>Respect confidentiality</strong> and understand the weight of representing executives<br><br>â <strong>Are intellectually curious</strong> and constantly reading, learning, and growing<br><br>â <strong>Want to make an impact</strong> on the personal brands of influential leaders<br><br><strong>You're NOT The Right Fit If You<br><br></strong>â Just want to "write posts" without understanding strategy<br><br>â Can't adapt your writing style to different voices and personalities<br><br>â Need constant direction and can't work independently<br><br>â Don't care about business outcomes, just word count<br><br>â Are resistant to feedback or defensive about edits<br><br>â Don't respect confidentiality or professional boundaries<br><br>â Want a 9-to-5 job with no ownership or accountability<br><br>â Aren't genuinely interested in business, leadership, and thought leadership
