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Digital Marketing Manager

May 25, 2026

About iLoveToCreateiLoveToCreate (iLTC) is home to some of the most beloved craft brands in the world -- Tulip, Aleene's, Puffy, and more. We make the products that show up in classrooms, on runways, and in TikTok videos. Our brands have been part of people's creative lives for decades, and we're building the team to take them into the next chapter. The RoleiLTC is looking for a digitally-minded marketer who knows how to drive revenue across owned channels and isn't afraid to get into the data to figure out why something is or isn't working. As Digital Marketing Manager, you own the commercial engine, DTC paid media, email, SMS, loyalty, affiliate, and site performance, and you're accountable for the numbers.You'll work closely with our Integrated Marketing Manager on campaign timing and messaging, and with our Creative Director on assets. But when it comes to channel performance and revenue, the buck stops with you. This is a player-coach role, you'll manage a small team while staying hands-on with execution. What You'll DoPerformance & Growth• Own DTC revenue performance across all owned digital channels, from conversion, AOV, and growth metrics• Lead paid media strategy and execution across DTC channels• Manage the digital marketing budget and optimize spend across performance and retention• Track and report on core KPIs including ROAS, conversion rate, AOV, and channel ROIRetention & Lifecycle Marketing• Own email marketing, end to end strategy, list management, segmentation, and performance• Build and manage SMS marketing from the ground up• Develop and grow loyalty and retention programs that drive repeat purchase and lifetime value• Own affiliate and creator commerce programs from an ecommerce perspective and partnering with social media manager. • Manage Faire as a wholesale digital channelDTC & B2B• Partner with website merchandiser on DTC site performance, A/B testing, and user experience• Own the B2B website as a channel ensuring it serves wholesale partners effectively• Use analytics to identify friction points and continuously improve site performanceLeadership & Collaboration• Directly manage two team members: a digital marketing specialist and a website merchandiser• Partner with the Integrated Marketing Manager on campaign timing, messaging alignment, and channel execution• Work with the Creative Director on digital ad creative and asset needs• Coordinate with the VP of Marketing on strategy, priorities, and performance reporting What You Bring• 4+ years in digital marketing or ecommerce, with hands-on experience managing paid media, email, and site performance• Proven track record driving DTC revenue growth• Experience with email and SMS platforms (Klaviyo or similar), paid media channels (Meta, Google), and site analytics• Strong analytical mindset - comfortable with data, dashboards, and performance metrics• Experience managing or mentoring team members while staying hands-on with execution• Organized and detail-oriented - able to manage multiple channels and priorities simultaneously• Experience with affiliate programs, loyalty platforms, or wholesale digital channels a plus• Passion for creative communities and craft culture a plus Pay$75,000 - 90,000/year

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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