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Digital Marketing Specialist

June 26, 2026

<h1 style="line-height:1.38;margin-top:19px;margin-bottom:5px;">About VisionPoint Marketing</h1>VisionPoint Marketing is on a mission to become higher education’s most trusted enrollment marketing partner. As a full-service agency, we collaborate with colleges and universities nationwide to strengthen brands, accelerate marketing performance, and drive measurable enrollment growth. Our award-winning work is showcased on national conference stages, but our greatest pride is making life easier—and more successful—for our client partners. Headquartered in Raleigh, NC, we operate as a remote-first company with VisionPointers across every U.S. time zone, while offering hybrid and in-person options for those near our headquarters.<h1 style="line-height:1.38;text-indent:-18pt;margin-top:19px;margin-bottom:5px;padding:0pt 0pt 0pt 18pt;">The Opportunity</h1>We are seeking a Digital Marketing Specialist to drive measurable enrollment growth for our colleges and university client partners. This role is a critical function, working in close collaboration with strategists and client success managers to execute specialized digital advertising campaigns (including SEM, social media, or programmatic media). The ideal candidate is passionate about constantly improving performance by leveraging data to inform optimizations that drive results. This is an opportunity to own campaign execution and contribute to the transformative power of higher education through excellent and efficient work.What You’ll Do<ul><li style="list-style-type:disc;">Collaborate with Marketing Strategists and Client Success Managers in the execution of digital marketing strategies and plans for VisionPoint’s clients.</li><li style="list-style-type:disc;">Execute advertising campaigns for multiple clients, across digital marketing channels within your designated specialty which may include:<ul><li style="list-style-type:circle;">multimedia/programmatic media (StackAdapt, YouTube, etc.)</li><li style="list-style-type:circle;">SEM (Google Ads, Bing Ads, etc.)</li><li style="list-style-type:circle;">social media (Facebook Ads, LinkedIn Ads, etc.)</li></ul></li><li style="list-style-type:disc;">Consult with our analytics team to plan, implement tracking, and manage marketing metrics within the platforms and marketing dashboards to contribute to campaign reports.</li><li style="list-style-type:disc;">Utilize the full suite of platform reporting tools and Google Analytics to interpret and act on performance, making optimizations to constantly improve campaign performance.</li><li style="list-style-type:disc;">Maintain current, in-depth knowledge of CRO best practices along with a wide variety of digital media channels.</li></ul><h1 style="line-height:1.38;text-indent:-18pt;margin-top:19px;margin-bottom:5px;padding:0pt 0pt 0pt 18pt;">Who You Are</h1><h2 style="line-height:1.38;text-indent:-18pt;background-color:#ffffff;margin-bottom:3px;padding:8pt 0pt 0pt 18pt;">Experience & Attributes</h2><ul><li style="list-style-type:disc;">Bachelor’s degree in Marketing or a related field, or equivalent experience.</li><li style="list-style-type:disc;">2-3 years of experience in a comparable role is preferred.</li><li style="list-style-type:disc;">Solid understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions.</li><li style="list-style-type:disc;">Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment.</li><li style="list-style-type:disc;">Strong verbal, written and interpersonal skills.</li><li style="list-style-type:disc;">Impeccable organizational skills, attention to detail and follow-through, even and especially including the mundane administrative tasks that are essential to the job.</li><li style="list-style-type:disc;">Passion to deliver work that’s excellent and efficient.</li><li style="list-style-type:disc;">Ability to effectively plan, anticipate and take proactive, appropriate action.</li><li style="list-style-type:disc;">Thirst for knowledge and passion to learn and grow in your area of expertise.</li><li style="list-style-type:disc;">Sense of ownership and accountability to the goals, the client and the team. </li><li style="list-style-type:disc;">Willingness to actively contribute to VisionPoint’s <a href="https://www.visionpointmarketing.com/about-us/culture/" style="text-decoration:none;">culture</a> and embody <a href="https://www.visionpointmarketing.com/about-us/vision-points/" style="text-decoration:none;">our values</a>.</li></ul>A Quick Note VisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. Even if your past work doesn’t meet all of the preferred qualifications, we still encourage you to apply if you are enthusiastic about this opportunity<h1 style="line-height:1.38;text-indent:-18pt;padding:0pt 0pt 0pt 18pt;">VisionPoint Culture</h1>We believe culture is a core benefit—not just a buzzword. VisionPoint thrives on passion for higher education, collaborative problem-solving, hard work, and a little fun along the way. We invest in our team members’ growth, well-being, and fulfillment because we know that great work starts with a great culture. That’s why it’s important to us that future team members connect with — and contribute to — our <a href="https://www.visionpointmarketing.com/about-us/culture/" style="text-decoration:none;">culture</a>. Our communication, collaboration, satisfaction, and growth are largely dependent upon how we all, as individuals, embrace and live out our values. We have a laser focus on knowing, providing solutions for, and advancing higher education because of its transformative power in the world. VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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