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Digital Relationship Manager
About the position
Sinclair Digital Group is seeking a strategic and performance-driven Digital Relationship Manager to oversee and retain a dedicated portfolio of digital clients post-sale. This role is responsible for managing accounts end-to-end — from onboarding through renewal — with a strong emphasis on client retention, campaign optimization, and long-term growth. The Digital Relationship Manager operates with a high degree of independence, serving as the primary point of contact and strategic advisor once a deal is closed. Success in this role requires proactive thinking, data-driven decision-making, and the ability to anticipate client needs while delivering exceptional service and measurable results.
Responsibilities
- Book of Business Ownership: Independently manage a portfolio of digital clients post-sale, serving as the primary contact and strategic lead throughout the lifecycle of each partnership.
- Client Retention Strategy: Develop and execute proactive retention plans rooted in performance insights, forward-looking strategy, and consistent communication. Identify risks early and implement thoughtful solutions to strengthen long-term partnerships.
- Campaign Oversight & Optimization: Monitor and evaluate digital campaign performance across channels including SEM, Paid Social, OTT/CTV, and programmatic. Conduct regular audits and deliver data-driven optimization strategies to improve results and maximize return on investment.
- Business Reviews & Strategic Planning: Lead recurring business reviews focused on performance insights, strategic recommendations, and future growth opportunities to ensure continued alignment and success.
- Problem Resolution & Risk Mitigation: Anticipate challenges, troubleshoot effectively, and coordinate cross-functionally to ensure seamless campaign execution and client satisfaction.
- Client Education & Thought Leadership: Serve as a trusted advisor by sharing industry trends, platform innovations, and best practices that position clients for sustained digital success.
- Portfolio Growth & Expansion: Identify opportunities to deepen client investment and expand solutions through strategic performance improvements, data insights, and consultative recommendations that drive measurable business impact.
Requirements
- 3+ years of experience in digital marketing, account management, or client strategy
- Strong working knowledge of SEM, Paid Social, OTT/CTV, and performance-based digital advertising
- Demonstrated success retaining and growing client relationships
- Ability to analyze performance data and translate insights into actionable strategy
- Highly organized and capable of managing multiple accounts independently
- Exceptional written and verbal communication skills
- Strategic, forward-thinking, and solutions-oriented mindset
Nice-to-haves
- College Degree
- Experience with platforms such as Google Ads, Meta Ads Manager, and programmatic DSPs
- Experience with Salesforce or similar CRM systems
- Background in agency, media, or AdTech environments
Benefits
- participation in a retirement plan
- life and disability insurance
- health, dental and vision plans
- flexible spending accounts
- 15 paid vacation days
- 2 paid personal days
- 9 paid holidays
- 40 hours of paid sick leave
- parental leave
- employee stock purchase plan