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Director of Client Strategy (Video) — Full-Time, Remote (Travel Required)
<p>Sweet Fish is a strategy-led B2B video partner for companies that want video to drive real business results—pipeline, revenue, and brand growth.</p> <p>We’re hiring a <strong>Director of Client Strategy</strong> to sit across the table from senior marketing leaders and answer:</p> <p><strong>“If video is supposed to drive pipeline… what should we actually be making, where should it live, and how will we measure success?”</strong></p> <p>This is a <strong>senior, client-facing strategy role</strong> responsible for owning a portfolio of B2B accounts, driving retention and growth, and ensuring video strategy translates into measurable business outcomes.</p> <p>You will partner closely with Producers (who own execution) while leading <strong>strategy, client relationships, and performance</strong>.</p> <p></p> <h3><strong>What You’ll Own</strong></h3> <p>You’ll own strategy, client health, and growth across ~15–20 B2B accounts:</p> <p><strong>Client Strategy & Leadership</strong></p> <ul><li>Lead client calls, presentations, and quarterly business reviews (QBRs)</li><li>Act as the strategic advisor to senior marketing stakeholders</li><li>Audit clients’ full video and content ecosystem (site, ads, social, sales, events)</li><li>Identify gaps, opportunities, and competitive advantages</li><li>Build clear video strategies tied to funnel stages, campaigns, and business goals</li><li>Translate strategy into creative direction the team can execute</li></ul> <p><strong>Performance, Retention & Growth</strong></p> <ul><li>Own client retention, expansion, and Net Revenue Retention (NRR)</li><li>Identify upsell opportunities and guide clients toward higher-impact initiatives</li><li>Ensure video is effectively distributed, repurposed, and integrated into campaigns</li><li>Continuously analyze performance and iterate strategy based on results</li><li>Tie video efforts to pipeline, conversion, and revenue impact</li></ul> <p><strong>Team Leadership (Producers)</strong></p> <ul><li>Partner with Producers to ensure strategy is executed effectively</li><li>Provide clear direction, feedback, and prioritization across accounts</li><li>Help elevate the strategic thinking of the production team</li><li>Step in as needed on key accounts to guide positioning or creative direction</li></ul> <p><strong>Creative & Execution Oversight</strong></p> <ul><li>Review deliverables and provide actionable feedback</li><li>Maintain a high bar for creative quality and effectiveness</li><li>Occasionally travel for shoots or strategy sprints to guide direction on set</li></ul> <p></p> <h3><strong>How You’ll Be Measured</strong></h3> <ul><li>Client retention and Net Revenue Retention (NRR)</li><li>Account growth and expansion</li><li>Client satisfaction and strategic trust</li><li>Video and campaign performance</li><li>Pipeline influence, conversions, and revenue impact</li></ul> <p></p> <h3><strong>Must-Haves</strong></h3> <ul><li>5+ years in B2B marketing, content strategy, video strategy, or agency client services</li><li>Proven ability to lead client relationships and drive business outcomes</li><li>Strong presentation skills (comfortable leading executive-level conversations)</li><li>Deep understanding of digital marketing, content strategy, and distribution</li><li>Ability to connect creative decisions to performance and revenue</li><li>Strong strategic thinking paired with executional awareness</li><li>Experience influencing or guiding cross-functional teams</li></ul> <p></p> <h3><strong>Nice-to-Haves</strong></h3> <ul><li>Experience in a B2B agency environment</li><li>Familiarity with AI-enabled marketing workflows</li><li>Background in video or content production (but not production-first)</li></ul> <p></p> <h3><strong>This Role Is NOT For You If…</strong></h3> <ul><li>You want to primarily shoot, edit, or produce video</li><li>You prefer execution-only roles over strategy and client ownership</li><li>You’re not comfortable owning retention, growth, and client outcomes</li><li>You don’t enjoy presenting, leading conversations, and challenging clients</li></ul> <p></p> <h3><strong>Role Details</strong></h3> <ul><li>Full-time</li><li>Leadership team seat</li><li>Compensation: $90,000 - $120,000 annually</li><li>Based in Orlando (preferred), open to Remote</li><li>Portfolio of 15–20 clients</li><li>Monthly client calls + quarterly QBRs</li><li>Occasional travel required</li></ul>