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Director Product Line Management Cobra Golf
YOUR MISSION Product Line Strategy & Architecture Define and own global club architecture across all categories Establish clear segmentation, price/value ladders, and consumer targeting Drive portfolio simplification, differentiation, and margin integrity PLM Leadership - All Golf Clubs Categories Set direction and standards for Golf Club categories. Lead and manage PLMs as category owners, owning the end-to-end lifecycle management for respective categories. Ensure excellence in product briefs, positioning, and lifecycle execution Drive calendar adherence, issue resolution, and cross-functional alignment Own product vision and partner with R D to align on key performance metrics Translate tour insights, customization, and data (e.g., Arccos) into retail product advantage Manage key partnerships (e.g., Arccos, LAGP) Innovation & Market Intelligence Convert consumer insights, fitting data, and competitive trends into product strategies and brief to R D Partner with R D, Operations and Global Sales regions to commercialize differentiated innovation Identify whitespace opportunities across categories Ensure line is focused on where the brand can win and gain market share without being everything to everyone Go-To-Market & Commercialization Lead product launches with full cross-functional readiness and ensure all regions are aligned Partner with Marketing on product storytelling and demand creation Drive sales readiness, training, and regional engagement Support pricing strategy aligned to margin targets External Representation In combination with Regional Merchandising teams, serve as Cobra Golf's trusted product spokesperson The role also serves as the representative to industry media, retailers, and key partners.
Support
Marketing in defining the product storytelling across media, accounts, and industry events Elevate brand credibility in performance and innovation YOUR TALENT 10+ years experience, preferably in product line management/product marketing (golf or performance sporting goods preferred) 7+ years in managing and leading teams BS/BA Degree Proven ability to manage product categories and lead cross-functional execution Strong commercial acumen (pricing, margin, sell-in/sell-through) Strong analytical skills - data driven decision making Exceptional communication and presentation skills (internal + external) The hiring range base pay for this position is $135,600 - $187,795 + Bonus + Benefits (Benefit Summary Corporate) Pay may vary depending on job-related knowledge, skills, and experience. SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Simply click APPLY ONLINE and follow the steps to upload your application.
It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what's next in both sport and culture. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.