Fractional CMO / B2B Marketing Strategist for Technical Software Company

About Us Silverthread is a software analytics company that helps organizations understand software architecture, technical debt, modernization risk, and AI-generated code quality. Our customers include government agencies, defense contractors, software-intensive organizations, and commercial enterprises. We are a small but established company (14+ years) with proven technology, existing customers, and a growing set of new capabilities. We are looking for an experienced marketing leader to help us refine our go-to-market strategy and accelerate pipeline growth. What We Need We are looking for a fractional CMO or senior B2B marketing strategist who can help with both strategy and execution. We are not looking for someone who only delivers a marketing plan and walks away. We need someone who can help develop the strategy, prioritize initiatives, and work alongside our team to execute and refine programs. Our goal is not simply to increase activity or generate generic leads. We are looking for support that helps create qualified sales opportunities that move through our pipeline and ultimately contribute to increased revenue. Our current challenges include •Clarifying and simplifying our messaging • Improving market awareness • Identifying the highest-value target segments • Increasing qualified pipeline • Balancing government and commercial opportunities • Determining which marketing channels deserve investment • Building a repeatable lead generation process Scope of Work Potential areas of responsibility include • Reviewing our current marketing efforts and materials • Refining positioning, messaging, and value proposition • Defining and validating ideal customer profiles (ICPs) • Segmenting target audiences • Reviewing website content and conversion paths • Evaluating email campaigns and outreach programs • Advising on marketing technology and AI-enabled workflows • Recommending and helping launch marketing campaigns • Developing metrics and reporting • Providing ongoing guidance and execution support Ideal Experience We are particularly interested in candidates with experience in • B2B software or SaaS marketing • Enterprise technology sales cycles • Technical products and complex value propositions • Fractional CMO engagements • Demand generation and pipeline development • Marketing strategy and execution • AI-enabled marketing workflows and automation Experience selling to engineering, software development, technology leadership, or enterprise IT organizations is a plus. Engagement Initially seeking a part-time/fractional engagement with potential for a longer-term relationship if there is a strong fit. Please include your hourly rate, monthly retainer expectations (if applicable), and availability.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...