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Franchise Fitness Consultant - Orangetheory Fitness
Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, and Basecamp Fitness, is seeking a Franchise Fitness Consultant (FFC) to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture. The FFC is a senior field leadership role responsible for fitness execution and overall studio performance outcomes across approximately 100–150 studios (25–50 franchisees). This role combines deep fitness expertise with business acumen, including member acquisition, retention, utilization, and overall member experience. The FFC partners closely with a Franchise Business Consultant (FBC) and is capable of supporting complete territory ownership if required. Location Note: The Franchise Fitness Consultant (FFC) is based within their assigned territory and provides support across multiple states and communities. This role requires up to 65% travel within the territory to visit franchise studios, deliver trainings, and support fitness initiatives. When not traveling, the FFC will work from a remote home office. Territory Openings (one FFC per territory): • Atlanta/Nashville • Charlotte/DMV • Dallas/Houston/Austin Purpose/Impact (Duties & Essential Functions) Ensure consistent, high-quality workout delivery and member experience across the network. Coach franchisees, head coaches, and studio leaders on fitness behaviors that drive retention, utilization, and operational best practices, including scheduling optimization. Elevate coaching quality tied directly to business outcomes through workshops, trainings, and consultations. Facilitate OTFit certifications, OTFit Facilitator, and continuing education programs. Guide studios through national fitness initiatives and system-wide rollouts. Analyze KPIs linking coaching quality to studio performance, such as new member acquisition and retention. Collaborate with Learning & Development and Fitness teams to address performance gaps, opportunities, and operational needs for franchisees. Review studio compliance, network certification, and brand experience requirements. Strengths Proven leadership experience in fitness environments. Multi-unit leadership experience. Strong analytical and business acumen. Excellent verbal and written communication skills for engaging with diverse stakeholders. Passion for fitness, coaching excellence, and delivering exceptional member experiences. Ability to guide, mentor, and influence studio teams effectively. Background Required: Minimum 1 year of Orangetheory Fitness studio experience. Nationally recognized personal training certification (ACE GFI, NASM PT, ACSM PT, NSCA, NCSF). Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook. Associate’s degree or equivalent work experience in a fitness support role. Bachelor’s degree preferred. Relevant fields include Sports Management, Health & Wellness, or related discipline. Preferred: Multi-unit leadership experience. Strong analytical and business acumen. Experience collaborating with corporate Learning & Development or Fitness teams. Salary Range: $75k-85k What’s in it for you? We offer a competitive salary along with exceptional benefits such as: Medical, Dental and Vision Coverage Hybrid Work Environment Life and Disability Insurance Unlimited Time off + Paid Holidays Fridays off between Memorial Day and Labor Day 401(K) Savings Plan Matching at 4% 10 Coaching and Therapy sessions Mental Health Benefits Brand Discounts & Reimbursements In-house workout facilities Professional Development Opportunities Team Building, Employee Engagement Activities & so much more WORK SCHEDULE Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices: Remote optional: Fridays On-site days: Mondays, Tuesdays, Wednesdays and Thursdays DIVERSITY, EQUITY, AND INCLUSION STATEMENT Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. EEO STATEMENT Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated. Purpose Brands, LLC is here to make personal health and wellness accessible for people worldwide. The company holds the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. With a world-class franchise operating model and suite of services that help its portfolio brands accelerate growth and deliver exceptional member experiences, Purpose Brands is best positioned for rapid expansion and to capture a strong market share in the global wellness industry. For more information, visit https://www.linkedin.com/company/purpose-brands-llc/posts/?feedView=all Enhance the health, prosperity, and overall well-being of franchisees, consumers, and employees through purpose-driven products and experiences. Empowering individuals and communities to live healthier, more vibrant lives. People, purpose, performance, play
