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Group Vice President, Loyalty and Customer Strategy

May 25, 2026

Job Description:

Own BODi’s data-driven customer strategy and customer data foundation, enabling Growth, CRM, Product, E-commerce, and Retail teams to drive subscription growth, retail revenue, and retention, while building new paths to customer monetization and migration into higher-LTV relationships to increase long-term customer value
Set the enterprise loyalty vision for BODi, positioning loyalty as a strategic growth engine across subscriptions, physical products, and retail, and defining how customer relationships drive repeat engagement and lifetime value
Define and evolve BODi’s enterprise customer segmentation framework, translating behavioral, transactional, and engagement signals into clear audience strategies that inform growth planning, product prioritization, and commercial investment decisions
Oversee loyalty contribution to subscription and retail revenue, establishing the economic framework through which incentives, referrals, personalization, and customer experience drive measurable customer growth and LTV
Lead and scale the data engineering organization responsible for identity resolution, data pipelines, taxonomy, data quality, CDP and MarTech enablement, loyalty platforms, and activation data products
Drive data and analytics organization responsible for experimentation and measurement, audience strategy, modeling and AI, customer insights, and KPI governance
Architect and oversee the customer data and activation ecosystem, including selecting, onboarding, and managing platforms such as Segment, Bloomreach, and Hightouch for identity and audience activation, and loyalty platforms such as Yotpo, Talon.One, Brandmovers, or equivalent enterprise solutions
Establish and operationalize a unified customer operating model, aligning Growth, CRM, Product, E-commerce, Analytics, and Technology around shared data, insights, and priorities, while enabling functional owners to activate within their respective domains
Enable executive and functional reporting through robust customer data products and analytics, ensuring teams have clear visibility into performance and growth opportunities, with direct ownership of loyalty reporting

Requirements:

15+ years of experience leading customer strategy, loyalty, data, or growth organizations within DTC, subscription, retail, or omnichannel consumer businesses
Proven track record building and scaling customer and loyalty programs that materially impact monetization, retention, and lifetime value
Demonstrated success owning large customer datasets and translating them into actionable growth strategies, including identity resolution, CDP architecture, experimentation frameworks, and activation pipelines
Strong understanding of how loyalty, incentives, personalization, and customer strategy drive monetization across digital and retail environments
Experience operating in complex cross-functional environments with Product, Marketing, E-commerce, Retail, and Technology partners
Proven people leader with experience scaling high-performing technical and analytical teams
Deep expertise across customer data and loyalty ecosystems, including CDPs, identity resolution, activation pipelines, experimentation frameworks, and loyalty platforms, with hands-on experience deploying these capabilities at scale
Strong command of retention economics, cohort performance, LTV modeling, and experimentation, with a track record of converting customer insight into business impact
Bachelor’s degree or equivalent experience; MBA a plus

Benefits:

comprehensive benefits suite
annual bonus opportunity
employee stock purchase plan
401k plan with company match
12-week Maternity/Paternity Leave paid at 100%
employee perks & discounts
training & career development
generous PTO

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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