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Growth Lead

May 30, 2026

About Rouge Care Rouge Care is a premium red light therapy company building the future of health technology through clinically inspired wellness devices, software, and design. We are looking for a Growth Lead to help scale Rouge Care through paid acquisition, experimentation, and channel optimization. Role Overview The Growth Lead owns paid media execution and performance across: <ul> <li>Meta Ads</li> <li>Google Ads</li> <li>TikTok Ads</li> <li>Pinterest Ads</li> </ul> This role is heavily focused on: <ul> <li>Media buying</li> <li>Scaling campaigns</li> <li>Creative testing</li> <li>Landing page experimentation</li> <li>Revenue growth</li> </ul> You will also contribute to: <ul> <li>SEO</li> <li>Email/SMS</li> <li>Website CRO</li> </ul> You will work closely with the Marketing Manager and collaborate with: <ul> <li>Creative Director</li> <li>Copywriter</li> <li>Designer/Video Editor</li> <li>Developer</li> <li>SEO Consultant</li> <li>Email Specialist</li> </ul> Responsibilities <ul> <li>Execute and optimize paid media campaigns across Meta, Google, TikTok, and Pinterest</li> <li>Manage budgets, bidding, audience strategy, and campaign structure</li> <li>Analyze performance across funnels, creatives, offers, and landing pages</li> <li>Launch and manage creative testing initiatives</li> <li>Identify growth opportunities and scaling levers</li> <li>Collaborate with the creative team on ad concepts, hooks, messaging, and formats</li> <li>Run CRO experiments across landing pages, PDPs, bundles, and offers</li> <li>Work with the developer to launch experiments quickly</li> <li>Contribute ideas and recommendations for SEO, Email/SMS, and website performance</li> <li>Monitor KPIs including MER, ROAS, CAC, CVR, and revenue contribution</li> </ul> What We’re Looking For <ul> <li>5+ years managing paid media for e-commerce brands</li> <li>Deep understanding of Meta Ads and Google Ads</li> <li>Experience with TikTok and Pinterest advertising</li> <li>Strong understanding of Shopify, Klaviyo and GA4</li> <li>Creative performance mindset to scale</li> <li>CRO and experimentation mindset</li> <li>Strong analytical and problem-solving skills</li> <li>Ability to work autonomously in a remote environment</li> <li>Comfortable moving fast and taking ownership</li> </ul> Benefits <ul> <li>Remote-first work environment</li> <li>4 weeks vacation</li> <li>5 personal/sick days</li> <li>Group insurance</li> <li>RRSP matching up to $5,000</li> <li>$500 annual health & wellness flex allowance</li> <li>Legendary christmas party</li> </ul> Our Values We’re Here to Heal We believe our products genuinely improve people’s lives. Empathy, care, and long-term trust matter in everything we do. People First We show up for our customers and for each other. We protect our team, communicate directly, and operate with mutual respect. Win. Then Win Again. We are ambitious, accountable, and proactive. We see problems early and solve them before they become bigger issues. Build What Doesn’t Exist Yet We invest in long-term innovation across hardware, software, AI, science, and customer experience. Earn Trust Through Excellence We operate like a premium brand. Details matter, quality matters, and “good enough” is never the standard.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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