Marketing Coordinator

<meta><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:18pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:18pt;white-space:pre-wrap;">About The Role</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;"> We’re looking for a creative, detail-oriented, and highly organized Marketing Coordinator to join our fast-paced media team. Reporting to the Marketing Manager and collaborating closely with the Brand Leader, VP of Content, and Sr. Director of Marketing, you’ll play a key role in executing integrated marketing campaigns that support a leading media brand and global member community in the consumer goods and retail sector.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Thousands of consumer product marketing executives and brand managers turn to the Path to Purchase Institute (P2PI) as the go-to source for commerce marketing intelligence and trusted industry connections. This is a great opportunity to sharpen your marketing skills in a collaborative, hands-on environment that values innovation and growth. You’ll contribute to driving audience engagement and advertising opportunities for P2PI and their membership community, along with their associated events and awards programs. Ideal candidates bring strong copywriting abilities, fundamentals of email and social campaigns, a good eye for design, and a passion for delivering high-quality, results-driven marketing. Extra points if you have experience with a membership organization!</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:18pt;white-space:pre-wrap;">Job Summary</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Support the execution of the overall marketing strategy for </span><i><em style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">the Path to Purchase Institute</em></i><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;"> media and events, to ensure fulfillment of sales, membership, brand, and event marketing objectives via a variety of marketing channels.</span></li><li style="color:rgb(0,0,0);margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Sales Marketing:</strong></b><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;"> Execute campaigns and initiatives to drive brand/product awareness with customers, members, sponsors, and prospects—creating demand, nurturing interest, and generating qualified leads to increase the overall sales pipeline. Liaison with the sales team to understand marketing needs and gather details on what needs to be communicated. </span></li><li style="color:rgb(0,0,0);margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Event & Award Marketing:</strong></b><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;"> Build creative for and deploy marketing campaigns for multiple B2B events and awards across the US commerce marketing market—driving interest, registrations, attendance, nominations, and sponsorship leads throughout the event & award cycles. This role may involve maintaining the event website and providing registration support to attendees occasionally, working closely with the brand team and with Event Operations. </span></li><li style="color:rgb(0,0,0);margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Brand Marketing: </strong></b><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Support the overarching brand marketing strategy to communicate the value proposition of the brand and membership, elevating P2PI within the industry. Execute campaigns across a variety of channels, including email, programmatic, social media, and more. Liaison with the publisher and chief editor to understand key brand attributes to support marketing needs.</span></li><li style="color:rgb(0,0,0);margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Membership Marketing: </strong></b><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Execute and manage marketing campaigns for P2PI membership growth and retention throughout the calendar year; working closely with the membership team.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br><b><strong style="font-size:18pt;white-space:pre-wrap;">Job Requirements</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(13,13,13);margin:3px 0px;font-size:12pt;line-height:1.6;--listitem-marker-color:#0d0d0d;--listitem-marker-background-color:#ffffff;letter-spacing:0.25px;"><span style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">2+ years of </span><b><strong style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">B2B</strong></b><span style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;"> marketing experience, including sales marketing, and event/webinar experience </span><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">with retail and CPG markets preferred. Experience with membership marketing is a plus.</span></li><li style="color:rgb(0,0,0);margin:3px 0px;font-size:12pt;line-height:1.6;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">C1 English Fluency</span></li><li style="color:rgb(0,0,0);margin:3px 0px;font-size:12pt;line-height:1.6;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Must have worked for company based in the United States or Canada.</span></li><li style="color:rgb(0,0,0);margin:3px 0px;font-size:12pt;line-height:1.6;--listitem-marker-color:#000000;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Bachelor’s degree in marketing or equivalent experience</span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(13,13,13);margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">Technical Proficiency</strong></b></li><li style="margin:3px 0px;font-size:12pt;line-height:1.6;list-style:none;letter-spacing:0.25px;"><ul data-pattern="discCircleSquare" data-depth="2" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:circle;"=""><li style="color:rgb(13,13,13);margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">Copywriting: </strong></b><span style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">Strong marketing copywriting skills with attention to detail. Writing marketing emails, social posts, and sales collateral.</span></li><li style="color:rgb(13,13,13);margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">Design: </strong></b><span style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">A good eye for design and the ability to create visually engaging content.</span></li></ul></li><li style="color:rgb(13,13,13);margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">Software Experience</strong></b></li><li style="margin:3px 0px;font-size:12pt;line-height:1.6;list-style:none;letter-spacing:0.25px;"><ul data-pattern="discCircleSquare" data-depth="2" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:circle;"=""><li style="color:rgb(13,13,13);margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">Marketing Automation Tool: </strong></b><span style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">Experience with marketing data and ESPs, preferably Marketo.</span></li><li style="color:rgb(13,13,13);margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">Design Tool: </strong></b><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Experience with Canva</span><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;"> </strong></b><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">or Adobe Suite is required.</span></li><li style="color:rgb(0,0,0);margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Proficiency in marketing platforms like Stripo, Hootsuite or Buffer, Swoogo, LinkedIn Ads, and Google Ads (or similar)</span><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;"> </strong></b><span style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">is preferred.</span></li></ul></li><li style="color:rgb(13,13,13);margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">Soft Skills</strong></b></li><li style="margin:3px 0px;font-size:12pt;line-height:1.6;list-style:none;letter-spacing:0.25px;"><ul data-pattern="discCircleSquare" data-depth="2" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:circle;"=""><li style="color:rgb(13,13,13);margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">Process-driven & Organized</strong></b><span style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">: High attention to detail with the ability to manage multiple competing deadlines at a time. Excellent prioritization and organizational skills are required.</span></li><li style="color:rgb(13,13,13);margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">Collaborative & Good Communicator:</strong></b><span style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;"> You like to work with people. Clear and effective communication, both written and verbal is a must. </span></li><li style="color:rgb(13,13,13);margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">Results-focused: </strong></b><span style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">Proactive and focused on continuous improvement. Uses constructive criticism to fuel successful outcomes.</span></li><li style="color:rgb(13,13,13);margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">Adaptable: </strong></b><span style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">Ability to work independently, collaboratively, and efficiently in a fast-paced matrixed environment. </span></li><li style="color:rgb(13,13,13);margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">Curious & Creative</strong></b><span style="color:rgb(13,13,13);background-color:rgb(255,255,255);font-size:12pt;white-space:pre-wrap;">: You like to learn new things, delve into problems, and recommend & test solutions.</span></li></ul></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:18pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:18pt;white-space:pre-wrap;">What We Offer</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:start;"=""><span style="color:rgb(18,19,23);white-space:pre-wrap;">We offer a comprehensive and competitive compensation package reflecting your valuable skills. Our benefits include health, dental, and vision insurance, life/disability coverage, generous Paid Time Off (PTO), EAP, and a 401(k) plan. We also support your wellness with HSA/FSA, a well-being program, and various optional coverages. We provide a career development pathway in a collaborative environment dedicated to DEI and recognized for its strong leadership.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:start;"=""><br><span style="color:rgb(18,19,23);white-space:pre-wrap;">Check out what it's like to work at EnsembleIQ. </span><a href="https://www.comparably.com/companies/ensembleiq" target="_blank" class="css-173makr-linkStyle" style="color:rgb(30,74,169);cursor:pointer;"><span style="white-space:pre-wrap;">https://www.comparably.com/companies/ensembleiq</span></a></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:start;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:start;"=""><i><em style="color:rgb(18,19,23);white-space:pre-wrap;">EnsembleIQ is an equal opportunity employer and committed to diversity and inclusion. We provide accommodations at all stages through recruitment and employment in accordance with Human Rights and accommodation legislation upon request.</em></i></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p>

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