Marketing Product Manager

<strong style="font-weight:700;">Job Title: Product Management Consultant</strong><br /><strong>Job Description</strong><p>The Product Management Consultant leads U.S. marketing implementation for a defined product line, acting as a mini-CEO for the business. This role focuses on maximizing digital and paid media in collaboration with a digital manager, driving brand building, optimizing pricing and positioning, and delivering profitable market share growth while owning the overall Brand P&L performance.<p><strong>Responsibilities</strong><ul><li>Lead the U.S. marketing implementation for assigned products, ensuring alignment with the overarching brand and commercial strategy.</li><li>Collaborate closely with the digital manager to maximize the impact of digital and paid media initiatives.</li><li>Own and manage the Brand P&L, making data-driven decisions that support profitable growth and market share development.</li><li>Evaluate the existing brand and product strategy, identify what is working well, and recommend adjustments to pricing, positioning, and focus areas.</li><li>Act as a mini-CEO for the product line, making thoughtful trade-offs on where to focus time and resources across multiple initiatives with varying timelines.</li><li>Develop and refine marketing plans that support both short-term commercial objectives and long-term brand building.</li><li>Manage projects and lead workstreams, ensuring deliverables are completed on time and in line with strategic goals.</li><li>Assess and prioritize several concurrent initiatives, determining where to invest effort based on deadlines, impact, and strategic importance.</li><li>Provide clear, balanced recommendations to the Director based on observations and analysis, focusing on the most meaningful opportunities and issues.</li><li>Drive product and brand positioning that resonates with multiple end customers, including both distributors and end consumers.</li><li>Navigate and align branding and marketing efforts to address the needs of distributors who purchase the products and consumers who ultimately use them.</li><li>Support pricing strategy decisions by analyzing market dynamics, customer needs, and financial implications.</li><li>Contribute to brand marketing and product marketing activities that strengthen brand equity and support category growth.</li><li>Apply category management principles to identify growth opportunities and improve the product line’s performance within the market.</li><li>Use financial insights to monitor performance, assess the impact of marketing activities, and inform strategic recommendations.</li></ul><strong>Essential Skills</strong><ul><li>Bachelor’s degree.</li><li>3+ years of experience in a Brand Management or Product Management role, preferably within the healthcare sector.</li><li>Demonstrated experience in product management, including ownership of a product or product line.</li><li>Strong background in brand marketing and product marketing, with experience in building and managing brands.</li><li>Experience with pricing strategy and decision-making to support profitable growth.</li><li>Financial acumen and a solid understanding of P&L management and financial drivers.</li><li>Proven ability to set and execute marketing plans that align with business objectives.</li><li>Strong communication skills, with the ability to present insights and recommendations clearly and persuasively.</li><li>Collaborative working style, with the ability to partner effectively across functions, including digital and commercial teams.</li><li>Ability to manage projects and lead workstreams, ensuring timely and high-quality delivery.</li><li>Strategic thinking skills, with the ability to evaluate existing strategies and identify opportunities for improvement.</li><li>Ability to balance multiple initiatives and make informed decisions about where to focus time and resources.</li></ul><strong>Additional Skills & Qualifications</strong><ul><li>Experience in healthcare product or brand management is preferred.</li><li>Working experience with SAP is preferred.</li><li>background in category management and branding is beneficial.</li><li>Experience with digital marketing and paid media collaboration is an advantage.</li><li>Ability to think through and design branding strategies for multiple end customers, including distributors and end consumers.</li><li>Comfort operating in a role that functions like a mini-CEO, taking ownership of a business within a product line.</li><li>Ability to make thoughtful, selective recommendations rather than escalating every issue, demonstrating sound judgment and prioritization.</li><li>Interest in long-term opportunities, with the potential for extended engagement based on performance.</li></ul><strong>Work Environment</strong><p>This is a hybrid role with in-office presence required three days per week at a South Park–area office, with most of the team typically on-site Tuesday through Thursday. The position is not a traditional brand marketing role; instead, it operates like running a business within a product line, focusing on keeping the commercial engine moving rather than building campaigns from scratch. The environment involves managing several concurrent initiatives with different deadlines, requiring strong prioritization and decision-making. You will work closely with a Director and cross-functional partners, including a digital manager, in a collaborative, performance-focused setting. The role centers on marketing and branding to both distributors and end consumers, including products that require specific measurements and prescriptions, such as compression products for individuals dealing with lymphedema. The culture supports taking ownership, offering input based on observations, and potentially exploring longer-term opportunities depending on performance.<p><strong>Job Type & Location</strong><p>This is a Contract position based out of Charlotte, NC.</p><strong>Pay and Benefits</strong><p>The pay range for this position is $36.06 - $43.27/hr.<p>Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: <br /><span style="margin-left:10px;">• </span> Medical, dental & vision <br /><span style="margin-left:10px;">• </span> Critical Illness, Accident, and Hospital <br /><span style="margin-left:10px;">• </span> 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available <br /><span style="margin-left:10px;">• </span> Life Insurance (Voluntary Life & AD&D for the employee and dependents) <br /><span style="margin-left:10px;">• </span> Short and long-term disability <br /><span style="margin-left:10px;">• </span> Health Spending Account (HSA) <br /><span style="margin-left:10px;">• </span> Transportation benefits <br /><span style="margin-left:10px;">• </span> Employee Assistance Program <br /><span style="margin-left:10px;">• </span> Time Off/Leave (PTO, Vacation or Sick Leave)</p><strong>Workplace Type</strong><p>This is a hybrid position in Charlotte,NC.</p><strong>Application Deadline</strong><p>This position is anticipated to close on May 29, 2026.<p> </p> <p> </p> <font size="6"></font><h4>About Aston Carter</h4> <p>Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.</p> <p>The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.</p> <p>If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email <a href="mailto:%20astoncarteraccommodation@astoncarter.com">astoncarteraccommodation@astoncarter.com</a> for other accommodation options.</p> <p><b>San Francisco Fair Chance Ordinance:</b> Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.</p> <p><b>Massachusetts Lie Detector:</b> It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.</p> <p><b>Use of Artificial Intelligence (AI):</b> We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.</p>

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