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Marketing Project Manager

June 3, 2026

About Willow:<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.startwillow.com">Willow</a> is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.About the role:This person will play a critical role in keeping cross-functional teams aligned, projects moving, and launches organized - helping coordinate timelines, deliverables, communication, and workflows across a fast-growing marketing organization.Responsibilities:<h3>Own Cross-Functional Marketing Execution</h3><ul style="min-height:1.5em"><li>Lead project management across the marketing initiatives roadmap, campaigns, launches, and operational workflows</li><li>Drive timelines, dependencies, deliverables, approvals, and communication across multiple teams simultaneously</li><li>Keep projects moving proactively by identifying blockers, gaps, risks, and unclear ownership early</li><li>Ensure teams stay aligned on priorities, deadlines, and next steps</li><li>Help create visibility, documentation and accountability across the department</li></ul><h3>Build Operational Infrastructure</h3><ul style="min-height:1.5em"><li>Develop and improve marketing processes, systems, documentation, and workflows</li><li>Create scalable operating procedures that improve visibility, accountability, and execution speed</li><li>Help standardize how information is shared across the department</li><li>Identify inefficiencies and implement smarter ways of working across teams and tools</li></ul><h3>Drive Communication & Alignment</h3><ul style="min-height:1.5em"><li>Act as a central communication liaison across the marketing department</li><li>Help ensure leadership, stakeholders, and sub-departments stay informed and aligned</li><li>Organize and communicate department updates, launch statuses, priorities, and timelines</li><li>Improve cross-functional coordination between marketing and other departments</li><li>Ensure important information doesn’t fall through the cracks</li></ul><h3>Support Product Launches & Go-To-Market Coordination</h3><ul style="min-height:1.5em"><li>Partner closely on new product introductions and launch planning</li><li>Own marketing-related launch timelines, deliverables, dependencies, and coordination</li><li>Ensure creative, lifecycle, ecommerce, paid media, affiliate, content, and operational teams stay aligned throughout launch execution</li><li>Help ensure launches are organized, communicated clearly, and executed on time</li></ul><h3>Improve Systems & Workflow Automation</h3><ul style="min-height:1.5em"><li>Identify opportunities to streamline work through automations, templates, integrations, and operational improvements</li><li>Help implement smarter systems for project tracking, communication, reporting, and workflow management</li><li>Serve as a power user and operational enthusiast across platforms like Slack, ClickUp, Monday.com, Asana, and other workflow tools</li><li>Identify areas of opportunity to leverage ai within workflows to drive efficiency</li><li>Continuously look for ways to improve team efficiency, organization, visibility, and collaboration</li><li>Help establish scalable workflows that support a fast-growing marketing organization</li></ul><h3>Support Data Visibility & Decision Making</h3><ul style="min-height:1.5em"><li>Help organize, surface, and communicate key marketing data and insights to stakeholders</li><li>Partner with teams to improve reporting visibility and operational clarity</li><li>Assist in building systems that help teams make faster, more informed decisions</li><li>Help ensure teams have access to the information and reporting needed to execute effectively</li></ul><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div>Requirements:<ul style="min-height:1.5em"><li>4–7+ years of experience in marketing project management, marketing operations, integrated marketing, or similar operational roles</li><li>Experience managing cross-functional marketing initiatives and timelines</li><li>Strong familiarity with marketing workflows across creative, paid media, lifecycle, content, web, affiliate, and product launches</li><li>Strong experience with project management and communication platforms such as ClickUp, Monday.com, Asana, Airtable, Notion, and Slack</li><li>Comfortable building workflows, automations, systems, templates, and operational processes</li><li>Comfortable working with marketing performance data and reporting</li><li>Strong written and verbal communication skills</li><li>High level of ownership and accountability</li><li>Startup, high-growth, DTC, consumer, wellness, or healthcare experience preferred</li></ul>Preferred qualifications:<ul style="min-height:1.5em"><li>Experience building operational systems from the ground up</li><li>Experience supporting launch operations in fast-paced consumer brands</li><li>Familiarity with Shopify, lifecycle marketing, paid media operations, or subscription businesses</li><li>Experience working in highly collaborative, fast-moving startup environments</li></ul><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div>What’s in it for you?<ul style="min-height:1.5em"><li>Flexible hours with meetings taking place in EST</li><li>Work wherever you choose</li><li>Fun and casual work environment</li><li>Employee engagement activities and virtual gatherings</li><li>We are a diverse, global team! 🌍</li></ul><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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