Paid Media Manager

<meta><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:14pt;white-space:pre-wrap;">The Ideal Candidate</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">You are a well-rounded paid media operator who can run every part of the discipline, with particular strength in platform execution and AI-assisted workflow. You can build and manage campaigns across Google Ads, Local Service Ads, Meta, Microsoft Ads, and the rest of the paid stack, but the work that comes most naturally to you is the platform layer: account structure, bidding strategy, conversion tracking, audience design, and budget pacing.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">You work independently. When CPA spikes, conversion volume drops, or a campaign behaves in a way no one can explain, you investigate it, find the root cause, and put together a fix. You read the tracking. You check the queries. You inspect the auction data and the landing page experience. You do not need a checklist to know where to start.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">You are also fluent with modern AI tools. You use them every day, and you build workflows, prompts, and custom skills that other people on the team can run. You know where AI speeds up the work and where it produces output that is not usable.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">You can execute, review other people's work, and mentor Paid Media Specialists. This role is technical and operational. Strategy is owned by the Director of Paid Media.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">If you want to do strong, well-rounded paid media with platform depth and AI fluency at the center of it, this is a fit.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">POSITION SUMMARY</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">The </span><b><strong style="white-space:pre-wrap;">Paid Media Manager</strong></b><span style="white-space:pre-wrap;"> is the senior execution and quality role on the Rocket Clicks Paid Media team.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">Reporting to the Director of Paid Media, this role is responsible for paid media execution across all assigned client accounts, with particular ownership of campaign architecture, bidding and budget management, conversion tracking, search query review, AI workflow development, quality control of deliverables, and direct mentorship of Paid Media Specialists.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">This is a step above the Paid Media Specialist role. The </span><b><strong style="white-space:pre-wrap;">Paid Media Manager</strong></b><span style="white-space:pre-wrap;"> is responsible for making sure the work is correct across every layer of paid media, that platform builds are clean, that deliverables are accurate, and that the team's AI-assisted processes improve over time.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><i><b><strong style="font-style:italic;white-space:pre-wrap;">Required: </strong></b></i><span style="white-space:pre-wrap;">Proficiency across all aspects of paid media, advanced platform expertise across Google Ads and Meta, fluency with AI tools and AI workflow design, and the ability to diagnose problems independently.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(29,28,29);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><b><strong style="white-space:pre-wrap;">Pay range monthly:</strong></b><span style="white-space:pre-wrap;"> USD 3,000 - 4,500 per month</span></li><li style="color:rgb(29,28,29);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><b><strong style="white-space:pre-wrap;">Location: </strong></b><span style="white-space:pre-wrap;">Remote-Philippines (100% Work From Home)</span></li><li style="color:rgb(29,28,29);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><b><strong style="white-space:pre-wrap;">Work Schedule: </strong></b><span style="white-space:pre-wrap;">8AM to 5PM Central Standard Time</span></li><li style="color:rgb(29,28,29);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;"><b><strong style="white-space:pre-wrap;">Employment Type:</strong></b><span style="white-space:pre-wrap;"> Independent Contractor (40 hours/week)</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">Key Responsibilities & Objectives</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Campaign Execution</strong></b></li><li style="color:rgb(0,0,0);font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><ul data-pattern="discCircleSquare" data-depth="2" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:circle;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Build and manage paid search, Local Service Ads, Performance Max, display, video, and paid social campaigns across Google Ads, Meta, Microsoft Ads, and the rest of the paid stack.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Own account architecture across client accounts, including campaign and ad group structure, keyword segmentation, audience definitions, asset feeds, negative lists, and the exclusions that protect spend.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Diagnose CPA spikes, conversion drops, lead quality issues, and performance shifts. Trace symptoms to root cause across bidding, tracking, creative, audience, query mix, and landing page.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Lead search query analysis, audience and placement reviews, and bidding model tuning. Identify wasted spend, junk queries, fraud signals, and bid strategy mismatches.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Own conversion tracking integrity, including Google Tag Manager, server-side tagging, offline conversion uploads, Google Analytics 4 events, and call tracking integrations.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Translate platform findings into clear, actionable recommendations for account managers, creative, content writers, and developers.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Review the implementation of paid recommendations end-to-end. Verify that what shipped matches what was specified.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Stay current on platform updates, bidding model changes, policy shifts, and how AI-driven ad products affect targeting, creative, and measurement.</span></li></ul></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Creative Development & Landing Page Strategy</strong></b></li><li style="font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><ul data-pattern="discCircleSquare" data-depth="2" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:circle;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Direct ad creative production by writing creative briefs that specify the offer, audience, message hierarchy, intent stage, format requirements, and testing structure.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Structure responsive search ad copy, headlines, descriptions, and asset extensions for CTR and quality score, with messaging that matches search intent and landing page promise.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Plan creative variants across formats, including responsive search assets, Performance Max creative, Meta image and video, and retargeting sequences, so each placement gets the right asset at the right stage.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Build conversion paths that connect ad, message, and landing page cleanly, with no friction between click and intended action.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Review and improve existing landing pages and ads for message match, conversion rate, mobile experience, and load speed.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Identify creative gaps based on funnel stage, audience segment, competitor pressure, and offer testing needs.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Surface underperforming creative and landing pages that should be refreshed, retired, or rebuilt.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Review creative and landing page work before launch for platform compliance, message alignment, conversion soundness, and adherence to brand standards.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Partner with creative teams, copywriters, and developers to make sure published work matches the brief, the offer, and the campaign structure it lives within.</span></li></ul></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">AI Workflow Development & Process Engineering</strong></b></li><li style="font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><ul data-pattern="discCircleSquare" data-depth="2" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:circle;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Design, build, and refine AI-assisted workflows that speed up paid media research, audit production, creative review, query analysis, reporting, and documentation.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Develop reusable AI prompts, skills, and standard operating procedures that the Paid Media team can run repeatedly with consistent quality.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Identify high-friction, high-volume tasks across the paid media discipline and replace manual repetition with reliable AI execution paths.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Test new AI tools, model versions, and integrations. Validate output quality before rolling anything out to the broader team.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Document AI workflows so they are transferable, auditable, and improvable by anyone on the team.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Use AI to speed up work without producing unreviewed or generic output. Keep human review on anything client-facing.</span></li></ul></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Performance Diagnosis & Reporting</strong></b></li><li style="font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><ul data-pattern="discCircleSquare" data-depth="2" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:circle;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Monitor paid KPIs across assigned accounts, including spend, impressions, CTR, CPC, CPL, CPA, conversion rate, lead quality, ROAS, and pacing.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Diagnose what is changing and why. Pull the platform, query, creative, audience, and tracking signals that explain the movement.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Identify patterns across accounts and surface platform or executional fixes that can be rolled out broadly.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Conduct competitive paid analysis to understand what is structurally different between winning and losing advertisers in a given market.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Improve the clarity of paid media reporting so both clients and internal teams understand what changed, why it changed, and what action is being taken.</span></li></ul></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Quality Control & Team Support</strong></b></li><li style="font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><ul data-pattern="discCircleSquare" data-depth="2" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:circle;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Review paid media deliverables for platform accuracy, build quality, tracking integrity, and client readiness.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Mentor Paid Media Specialists on platform execution, query and audience analysis, problem diagnosis, AI tool use, and clear communication.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Help define sprint priorities at the execution level by estimating effort, identifying dependencies, and flagging platform risk.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Serve as the technical escalation point for complex paid media issues across the team.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Contribute to documentation, templates, checklists, QA processes, AI workflow libraries, and internal training resources.</span></li></ul></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Collaboration & Cross-Functional Execution</strong></b></li><li style="font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><ul data-pattern="discCircleSquare" data-depth="2" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:circle;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Work closely with Account Managers to make sure platform findings and execution outcomes are translated cleanly to clients.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Partner with creative and content teams to make sure ad copy, design, and landing page work supports the campaign and the audience it lives in front of.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Collaborate with designers and developers to verify that paid recommendations are scoped, implemented, and QA'd correctly.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Participate in internal discussions and contribute platform insight from client accounts.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Strengthen the feedback loop between execution, QA, reporting, and client-facing communication.</span></li></ul></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Innovation & Continuous Improvement</strong></b></li><li style="font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><ul data-pattern="discCircleSquare" data-depth="2" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:circle;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Test new paid media tools, platform features, and AI processes that improve speed, accuracy, or output quality.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Help Rocket Clicks strengthen its family law paid media execution playbook through testing, documentation, and shared findings.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Identify responsible, high-leverage uses of generative AI in paid media research, audit work, creative review, and analysis.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Share findings, prompts, workflows, and lessons with the broader team so the team improves over time.</span></li></ul></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:14pt;white-space:pre-wrap;">Success Metrics (KPIs)</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Account Performance:</strong></b><span style="white-space:pre-wrap;"> Assigned accounts show measurable improvement in lead volume, lead quality, CPA, ROAS, and local search performance.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Diagnostic Accuracy: </strong></b><span style="white-space:pre-wrap;">Performance issues are correctly diagnosed at the root-cause level, and recommendations resolve the actual problem.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Operational Excellence:</strong></b><span style="white-space:pre-wrap;"> Deliverables are completed on time, meet platform quality standards, and support a 95% or higher sprint completion rate.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Team Development: </strong></b><span style="white-space:pre-wrap;">Paid Media Specialists improve in platform knowledge, query and audience analysis, AI workflow use, and execution quality through coaching and feedback.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Quality Control: </strong></b><span style="white-space:pre-wrap;">Paid media work across assigned accounts is reviewed carefully, implemented correctly, and aligned with the Rocket Clicks methodology.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">AI Workflow Impact: </strong></b><span style="white-space:pre-wrap;">New AI workflows, skills, and processes are introduced that meaningfully improve speed, quality, or consistency of paid media execution.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Leadership & Collaboration: </strong></b><span style="white-space:pre-wrap;">Positive feedback from Paid Media leadership, Account Managers, and cross-functional peers regarding platform depth, ownership, and clarity.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:14pt;white-space:pre-wrap;">What It Takes To Succeed In This Role</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Advanced Paid Media Expertise:</strong></b><span style="white-space:pre-wrap;"> Deep working knowledge of Google Ads, Local Service Ads, Performance Max, Meta Ads, Microsoft Ads, account structure, bidding strategies, conversion tracking, audience design, budget pacing, and platform QA.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Conversion Tracking Fluency</strong></b><b><strong style="white-space:pre-wrap;">: </strong></b><span style="white-space:pre-wrap;">Ability to set up and audit Google Tag Manager containers, server-side tagging, GA4 events, offline conversion imports, and call tracking, and to identify where measurement is breaking.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Search Query & Audience Analysis</strong></b><b><strong style="white-space:pre-wrap;">:</strong></b><span style="white-space:pre-wrap;"> Proficiency reviewing search query reports, audience overlap, placement reports, and demographic breakouts to find waste, fraud, and conversion-quality issues.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Local Paid Media Knowledge:</strong></b><span style="white-space:pre-wrap;"> Working understanding of how to improve performance in competitive local markets through Google Local Service Ads, geo targeting, location bid adjustments, and call-driven conversion paths.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Creative Direction & Landing Page Sense:</strong></b><span style="white-space:pre-wrap;"> Ability to brief, structure, improve, and review ad creative and landing pages for message match, conversion rate, and platform compliance.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">AI Fluency & Workflow Building: </strong></b><span style="white-space:pre-wrap;">Strong working command of modern AI tools such as Claude, ChatGPT, and similar platforms, including prompt design, custom skill or workflow creation, and the ability to build AI-assisted processes that scale across a team.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Critical Thinking & Independent Problem Solving: </strong></b><span style="white-space:pre-wrap;">Ability to investigate ambiguous problems, form a working hypothesis, run diagnostics, and resolve the issue without needing direction.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Quality Orientation: </strong></b><span style="white-space:pre-wrap;">High standards for accuracy, structural soundness, and client-ready output.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Leadership Without Ego:</strong></b><span style="white-space:pre-wrap;"> Ability to mentor others, share knowledge, and give feedback without needing direct authority.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Communication:</strong></b><span style="white-space:pre-wrap;"> Ability to explain complex paid media issues in plain, practical language for internal teams, developers, and client-facing stakeholders.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Executional Discipline:</strong></b><span style="white-space:pre-wrap;"> Comfort managing multiple accounts, deadlines, dependencies, and sprint priorities without losing technical detail.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Curiosity & Adaptability:</strong></b><span style="white-space:pre-wrap;"> Ongoing investment in learning and testing as platforms, bidding models, and AI continue to change.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">Education </strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Bachelor's degree in Marketing, Communications, Business, Computer Science, Data Analytics, or a related field preferred.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Paid media, analytics, or platform certifications are a plus, including Google Ads, Google Analytics 4, Meta Blueprint, Microsoft Advertising, or similar platforms.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">Experience</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">4 to 7 years of professional paid media experience, preferably in an agency environment.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Proven track record of paid media execution that improved lead volume, lead quality, CPA, ROAS, or local search performance.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Strong hands-on experience with Google Ads campaign builds, Local Service Ads management, Meta Ads, and complex troubleshooting.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Experience directing or reviewing paid creative production, including creative briefs, ad copy guidance, landing page recommendations, and conversion path design.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Hands-on experience using and building AI workflows in day-to-day paid media work, including prompt engineering, custom skill or workflow creation, and AI-assisted execution at scale.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Comfort reading conversion tracking implementations and identifying issues at the tag level, including ability to write specs, work alongside developers, and verify implementation.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Familiarity with Google Ads, Google Local Service Ads, Meta Ads Manager, Microsoft Ads, Google Tag Manager, Google Analytics 4, CallRail or equivalent call tracking, Looker Studio, or similar platforms.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Experience working within WordPress or similar CMS environments, including familiarity with how landing pages, plugins, and template logic affect paid performance and tracking.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Prior experience in local paid media, legal marketing, family law, or service-based industries strongly preferred.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Experience mentoring junior team members or reviewing paid media work preferred.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">Benefits</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">10 Paid Vacation Days per year</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">5 Paid Sick Days per year</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">10 Paid Company Holidays per year</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Parental and bereavement leave</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Performance bonus plan</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="white-space:pre-wrap;">Schedule: </strong></b><span style="white-space:pre-wrap;">Monday to Friday 8AM-5PM Central Standard Time</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="white-space:pre-wrap;">Work Location: </strong></b><span style="white-space:pre-wrap;">Remote - PH (Philippines)</span></p>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...