Research/Media Strategist [Remote]

<p> About TEGNA<br /> <br /> TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.<br /> <br /> WZZM 13 On Your Side is looking for a Research Analyst who is passionate about connecting consumer & industry trends with our best-in-class Linear TV and digital products to exceed our customers' advertising goals. The ideal candidate is a creative and curious person who seeks to drive new revenue opportunities by educating our internal team and external partners. This person will also provide research and insights about our audiences to News staffers, our Marketing team and General Manager as needed.<br /> <br /> This role is based in Grand Rapids at WZZM. The position is generally three days in-office and two days remote.<br /> <br /> Responsibilities:<br /> <br /> • Support Account Executives by researching consumer behavior and industry trends that translate into compelling insights for our clients<br /> • Assist AEs with prospecting by category, season and vertical<br /> • Recommend data-driven initiatives that further station goals and align with core values<br /> • Identify emerging categories and trends, arming our sales team with market intel and strong VBRs<br /> • Maintain Wide Orbit Media Sales programming and estimates<br /> • Develop insights-based sales material that creates new revenue streams<br /> • Work closely with Account Managers on client proposals<br /> • Prepare and present post campaign reporting and lead regular internal insights discussions, particularly for digital campaigns<br /> • Other duties and responsibilities as may be required by our Content/Marketing teams to achieve KPIs across various departments<br /> <br /> Requirements:<br /> <br /> • Proficiency in research platforms including ComScore, Media Monitors, AdMall or similar research tools<br /> • Excellent verbal and written communication skills, ability to transcribe data with clarity and brevity<br /> • Problem solver with analytical skills who has a passion for taking on new challenges<br /> • Confident collaborator who works with various departments and personalities to handle multiple projects in a fast-paced environment<br /> • Proficiency in Microsoft Office suite of products<br /> • Outstanding interpersonal, organizational, and time-management skills<br /> • Occasional (1-2x per year) travel may be requested<br /> <br /> Benefits:<br /> <br /> TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.<br /> <br /> Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.<br /> <br /> Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.<br /> <br /> TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.<br /> <br /> * Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.<br /> <p id='jobcode'>Jobcode: Reference SBJ-869pym-172-68-71-140-42 in your application.</p> </p>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...