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Senior Manager, Demand Generation

June 3, 2026

<h3>Senior Manager, Demand Generation</h3>Full-time | Remote - United States | Reports to VP of Marketing | Travel: 10%, domestic U.S.<h4>About LIV</h4>LIV is a leading innovator in fire safety and compliance software solutions. Our flagship Inspection, Testing, and Maintenance (ITM) platform empowers fire departments, businesses, and third-party inspectors across the United States to streamline fire safety compliance. By offering real-time tracking, automation, and collaborative tools, LIV simplifies risk assessments, inspection reporting, and regulatory compliance management. Our mission is to enhance safety, reduce fire-related risks, and provide a seamless, technology-driven approach to protecting lives and properties. With a commitment to excellence, LIV is focused on transforming how cities and towns nationwide manage fire safety standards.To learn more about LIV, visit<a target="_blank" href="https://www.livsafe.com"> </a><a target="_blank" href="http://www.livsafe.com">www.livsafe.com</a><h4>About the Role</h4>We're looking for a Senior Manager, Demand Generation to own and scale LIV's demand engine—driving pipeline through paid media, inbound marketing, email and lifecycle programs, organic social, and campaign strategy. This is a high-impact, high-autonomy role for someone who is equal parts strategist and executor, and eager to apply AI to build a modern demand generation flywheel. You'll stand up campaigns from scratch, run experiments, read the data, and iterate without waiting for permission.This role reports to the VP of Marketing and partners closely with sales leadership, revops, and cross-functional stakeholders including product and CX teams. You'll bring strong project management instincts, proactive communication, and the ability to move at startup speed.<h4>Key Responsibilities</h4><h5>Demand Generation Strategy & Execution</h5><ul><li>Own the full-funnel demand generation strategy—from awareness through to sales-qualified pipeline—and be accountable for pipeline targets.</li><li>Design, launch, and optimize multi-channel campaigns (event campaigns, BDR campaigns, paid social, display, retargeting, email, webinars, and content syndication) that drive measurable pipeline.</li><li>Manage paid media strategy and agency partnerships across Google, LinkedIn, and other channels.</li></ul><h5>Email, Lifecycle & Marketing Automation</h5><ul><li>Own email marketing strategy and execution in HubSpot—including nurture sequences, lifecycle campaigns, lead scoring, and segmentation.</li><li>Build automated workflows that move leads through the funnel and surface.</li><li>Continuously test and optimize email performance to improve conversion rates at every stage.</li></ul><h5>Inbound Marketing & Website Optimization</h5><ul><li>Own the inbound lead generation engine—driving traffic, conversion, and pipeline through the website, landing pages, content, and organic channels.</li><li>Optimize the website for conversion: A/B test landing pages, CTAs, forms, and user flows to maximize lead capture and MQL conversion.</li><li>Support SEO and AEO efforts by aligning campaign strategy with organic growth initiatives.</li></ul><h5>Organic Social Media</h5><ul><li>Contribute to LIV's organic social presence—developing content on LinkedIn and other platforms that builds awareness and drives inbound engagement.</li><li>Amplify demand gen campaigns, product launches, and customer stories through organic social channels.</li></ul><h5>AI-Driven Demand Generation</h5><ul><li>Embed AI into daily demand gen workflows—campaign ideation, copy generation, audience targeting, performance analysis, and reporting.</li><li>Own the AI strategy for demand gen: identify where AI can accelerate speed, reduce cost, and improve results across paid, email, and inbound channels.</li><li>Build scalable, AI-assisted processes that allow a lean team to operate with the output of a much larger organization.</li></ul><h5>Pipeline Analytics & Reporting</h5><ul><li>Own demand gen reporting—tracking campaign performance, funnel conversion, cost-per-lead, cost-per-opportunity, and pipeline contribution.</li><li>Partner with revops to build dashboards that give leadership clear visibility into marketing's impact on revenue.</li><li>Partner with revops on lead handoff, attribution modeling, and pipeline forecasting.</li></ul><h5>Cross-Functional Partnership</h5><ul><li>Partner with the VP of Product on launches and go-to-market campaigns; collaborate with CX to leverage customer stories and proof points.</li><li>Support sales and BDR teams with campaign-aligned messaging, lead intelligence, and enablement materials.</li><li>Work with the events team to build pre- and post-event demand gen campaigns around LIV's 50+ annual conferences.</li></ul>Our tech stack: HubSpot, Salesforce, Claude, Figma, Notion, Slack, Gong, ZoomInfo, Google Workspace, Zoom, and GitHub.<h4>Who You Are</h4><ul><li>A demand gen operator who thinks in funnels, experiments, and pipeline—not just clicks and impressions. You connect marketing activity to revenue and own your numbers.</li><li>Experienced in B2B SaaS demand generation, growth marketing, or performance marketing. 5–8+ years of experience.</li><li>An AI power user who already uses AI tools daily—and has a point of view on how AI will reshape demand generation over the next 2–3 years.</li><li>A strong project manager who keeps multiple campaigns, channels, and stakeholders moving without dropping balls. Proactive, organized, and relentlessly execution-oriented.</li><li>Deeply data-driven. You build your own dashboards, read your own reports, and make decisions based on evidence.</li><li>Comfortable at startup speed. You ship, learn, and iterate—and you're energized by the pace of a growth-stage company.</li><li>Collaborative and low-ego. You build strong relationships across teams and understand that demand gen is a team sport.</li></ul><h4>What Sets You Apart</h4><ul><li>Experience building demand gen programs at an early-stage or growth-stage company—you know what it takes to build from scratch.</li><li>Experience scaling pipeline at a company where every dollar and every lead matters.</li><li>Advanced AI fluency: you've built AI-powered workflows, experimented with AI agents, or implemented predictive analytics in a marketing context.</li><li>Experience with event-driven demand gen—building campaigns that maximize ROI from conferences and field events.</li><li>Nice to have: Experience in fire safety, public safety, govtech, compliance, or adjacent vertical SaaS industries.</li></ul><h4>Why Join LIV</h4><ul><li>Be part of a mission-driven company transforming public safety and fire compliance nationwide.</li><li>High-visibility role with meaningful cross-functional collaboration.</li><li>Supportive, team-oriented culture where your ideas matter.</li><li>Ground-floor opportunity to build and define product marketing, content, and communications from scratch.</li></ul><h4>Compensation & Benefits</h4><ul><li>Competitive compensation and performance-based incentives commensurate with experience.</li><li>Comprehensive benefits package, including healthcare, 401(k), and generous PTO.</li><li>Full-time remote role with flexible work arrangements.</li><li>Opportunity to shape the direction of a growing marketing organization.</li><li>Collaborative team focused on execution, innovation, and continuous improvement.</li><li>High-growth, low-ego environment with meaningful ownership and visibility.</li><li>Professional development and leadership growth opportunities.</li><li>Mission-driven work with a measurable impact on community safety nationwide.</li></ul><h4>Inclusive Hiring Note</h4>Not sure you meet every qualification? We encourage you to apply anyway. At LIV, we value potential, passion, and a willingness to learn.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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