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Senior Manager, On‑Market Collateral & Marketing Optimization
About the position
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution. Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. The Senior Manager, On ‑ Market Collateral & Marketing Optimization is a marketing leader responsible for the oversight, optimization, and performance management of on ‑ market marketing collateral for consumer and HCP teams . This role owns the end ‑ to ‑ end plan for ensuring the effectiveness, efficiency, and scalability of active marketing assets across channels and customer touchpoints. Operating with a high degree of autonomy, this role partners with key stakeholders across Marketing, Sales Operations , PMO, and MLR to ensure live marketing assets are continuously optimized to drive business outcomes, elevate customer experience, and support enterprise priorities.
Responsibilities
- Set the process for on ‑ market collateral optimization, ensuring alignment with brand, go ‑ to ‑ market priorities, and business objectives
- Serve as the senior point of accountability for performance, relevance, and quality of active marketing assets
- Manage updates to on-market materials relating to product improvement initiatives ( e.g. labeling updates , product certifications, etc.)
- Ensure rapid and effective response to market, product, regulatory, or business changes
- In collaboration with Marketing Operations team, partner on governance and lifecycle management for all active collateral, including updates, refreshes, rationalization, and retirements
- Establish standards for content accuracy, compliance, brand consistency, and customer relevance at scale
- Lead analysis of on ‑ market asset performance across consumer and HCP channels
- Translate insights into prioritized optimization initiatives with measurable impact on engagement, conversion, and revenue enablement
- Champion testing, experimentation, and continuous improvement frameworks
- Define metrics, dashboards, and reporting structures to track performance and operational health
- Foster a culture of data ‑ driven decision making and continuous improvement
Requirements
- Bachelors degree
- 8 years of experience in marketing roles, including marketing operations, and/ or insights and analytics roles
Nice-to-haves
- 10-12 years of experience in marketing preferred
- Experience in heath care, with medical devices industry background preferred
- Strong ability to influence cross-functional stakeholders and drive outcomes across complex organizations
- Proven track record of using data and insights to recommend marketing performance improvements
- Excellent strategic thinking, communication skills, and executive presence
Benefits
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution.
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
