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Senior Marketing Operations Specialist

May 28, 2026

<h1>Job Description</h1>CRM & Integration Management<ul><li style="color:black !important">Serve as a subject matter expert for HubSpot and Salesforce integrations, supporting marketing, sales, and RevOps stakeholders on best practices, field governance, and workflow processes.</li><li style="color:black !important">Manage and optimize integrations between HubSpot, Salesforce, and related martech platforms, including routing tools, enrichment systems, ABM platforms, and analytics tools.</li><li style="color:black !important">Maintain field mappings, object relationships, lifecycle stages, and sync rules to ensure accurate and reliable data flow across systems.</li><li style="color:black !important">Monitor and troubleshoot sync issues, workflow conflicts, API-related errors, and data inconsistencies.</li><li style="color:black !important">Support ongoing CRM maintenance, including property management, form updates, segmentation, and user support.</li></ul>Workflow Automation & Campaign Operations<ul><li style="color:black !important">Build, maintain, and optimize automated workflows supporting lead lifecycle management, lead scoring, segmentation, routing, nurture programs, and campaign execution.</li><li style="color:black !important">Partner with Demand Generation and RevOps teams to ensure workflows align with GTM objectives and attribution requirements.</li><li style="color:black !important">Support campaign execution within HubSpot, including audience segmentation, list management, email deployment, and QA processes.</li><li style="color:black !important">Identify opportunities to improve operational efficiency through automation and process enhancements.</li></ul>Data Governance & Reporting<ul><li style="color:black !important">Support data governance initiatives by maintaining clean, standardized, and reliable marketing and sales data.</li><li style="color:black !important">Implement and manage data enrichment and normalization processes to improve reporting and segmentation capabilities.</li><li style="color:black !important">Develop and maintain reports and dashboards to measure campaign effectiveness, funnel performance, and operational health.</li><li style="color:black !important">Analyze campaign engagement trends and audience behavior to provide actionable insights to marketing leadership.</li></ul>Cross-Functional Collaboration<ul><li style="color:black !important">Partner with Marketing Operations, Demand Generation, Sales Operations, and Revenue Operations teams to support lead routing, lifecycle management, scoring enhancements, and campaign tracking.</li><li style="color:black !important">Provide recommendations on process improvements and system enhancements that improve operational performance and user experience.</li><li style="color:black !important">Support testing and QA efforts related to CRM updates, integrations, workflows, and campaign launches.</li><li style="color:black !important">Stay current on HubSpot, Salesforce, and marketing technology best practices and recommend enhancements where appropriate.</li></ul> MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:· Bachelor’s degree in Marketing, Communications, Technology, Business, Statistics, or related field.· 4+ years of experience in marketing operations, CRM administration, or marketing automation.· Strong hands-on experience with:<ul><li><ul><li>HubSpot</li><li>Salesforce</li></ul></li></ul><ul><li>Experience with additional marketing technologies preferred, including:<ul><li>6sense</li></ul></li></ul><ul><li><ul><li>ZoomInfo</li><li>Chili Piper</li><li>Gong</li></ul></li></ul><ul><li>Strong understanding of marketing automation workflows, lead management, and CRM data structures.</li><li>Experience building reports, dashboards, and analyzing campaign performance metrics.</li><li>Excellent attention to detail and organizational skills.</li><li>Strong analytical and problem-solving abilities with a data-driven mindset.</li><li>Ability to manage multiple priorities and collaborate effectively across teams.</li></ul><ul><li>Excellent written and verbal communication skills, including the ability to explain technical concepts to non-technical stakeholders.</li></ul> <h1>About Us</h1>Momentive Software amplifies the impact of over 20,000 purpose-driven organizations in over 30 countries, with over $11 billion raised and 55 million members served to date. Mission-driven nonprofits and associations rely on Momentive’s cloud-based software and services to address their most pressing challenges – from engaging their communities to simplifying operations and growing revenue. Designed to help organizations connect more, manage more, and ultimately expect more, Momentive's solutions are built with reliability at the core and strategically focus on fundraising, learning, events, careers, volunteering, accounting, and association management. Momentive partners with organizations that believe "good enough" is never enough – so they can bring on better outcomes for everyone they serve. Learn more at <a href="https://www.momentivesoftware.com/" target="_blank" rel="noopener noreferrer">momentivesoftware.com</a>. <h1>Why Work Here?</h1>At Momentive Software, we’re a team of passionate problem-solvers, innovators, and volunteers who believe in using technology to make a real difference. We dream big, support each other, and take pride in creating solutions that help our customers drive meaningful change. If you’re looking for a place where your work matters and your ideas are valued, you’ll find it here.Medical, Dental & Vision Benefits401(k) Savings Plan with Company MatchFlexible Planned Paid Time OffGenerous Sick LeaveInclusive & Welcoming EnvironmentPurpose-Driven CultureWork-Life BalanceCommitment to Community InvolvementEmployer-Paid Parental LeaveEmployer-Paid Short-Term DisabilityRemote Work Flexibility Momentive Software actively embraces diversity and equal opportunity in a meaningful way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be, which is why we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. All persons hired will be required to verify identity, minimum age of 18, eligibility to work in the United States (without sponsorship), and to complete the required employment eligibility verification form upon hire.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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