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SEO Manager
<meta><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:14pt;white-space:pre-wrap;">The Ideal Candidate</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">You are a well-rounded SEO who can handle every part of the discipline, with particular strength in technical SEO and AI-assisted execution. You can run audits across on-page, content, internal linking, and local SEO, but the work that comes most naturally to you is the technical layer: crawl behavior, indexation, HTML structure, schema, and site architecture.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">You work independently. When a ranking drops, an indexation issue surfaces, or a site behaves in a way no one can explain, you investigate it, find the root cause, and put together a fix. You read source code when you need to. You inspect crawl data and check rendered output. You do not need a checklist to know where to start.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">You are also fluent with modern AI tools. You use them every day, and you build workflows, prompts, and custom skills that other people on the team can run. You know where AI accelerates the work and where it produces output that is not usable.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">You can execute, review other people's work, and mentor SEO Specialists. This role is technical and operational. Strategy is owned by the Director of SEO.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">If you want to do strong, well-rounded SEO with technical depth and AI fluency at the center of it, this is a fit.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">POSITION SUMMARY</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">The </span><b><strong style="white-space:pre-wrap;">Associate SEO Lead</strong></b><span style="white-space:pre-wrap;"> is the senior execution and quality role on the Rocket Clicks SEO team.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">Reporting to the Director of SEO, this role is responsible for SEO execution across all assigned client accounts, with particular ownership of technical SEO, crawl and indexation analysis, HTML and site structure review, AI workflow development, quality control of deliverables, and direct mentorship of SEO Specialists.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">This is a step above the SEO Specialist role. The Associate SEO Lead is responsible for making sure the work is correct across every layer of SEO, that technical implementation is clean, that deliverables are accurate, and that the team's AI-assisted processes improve over time.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><i><b><strong style="font-style:italic;white-space:pre-wrap;">Required: </strong></b></i><span style="white-space:pre-wrap;">Proficiency across all aspects of SEO, advanced technical SEO expertise, fluency with AI tools and AI workflow design, and the ability to diagnose problems independently.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(29,28,29);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Pay range monthly:</strong></b><span style="white-space:pre-wrap;"> USD 1,800 - 2,500 per month</span></li><li style="color:rgb(29,28,29);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Location: </strong></b><span style="white-space:pre-wrap;">Remote-Philippines (100% Work From Home)</span></li><li style="color:rgb(29,28,29);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Work Schedule: </strong></b><span style="white-space:pre-wrap;">8AM to 5PM Central Standard Time</span></li><li style="color:rgb(29,28,29);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Employment Type:</strong></b><span style="white-space:pre-wrap;"> Independent Contractor (40 hours/week)</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">Key Responsibilities & Objectives</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Technical SEO Execution</strong></b></li><li style="color:rgb(0,0,0);font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><ul data-pattern="discCircleSquare" data-depth="2" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:circle;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Conduct advanced technical audits across crawlability, indexation, rendering, site architecture, internal linking, schema, page speed, redirects, canonicalization, hreflang, and core site health.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Review and refine HTML semantics across client sites, including heading hierarchy, semantic tag usage, structured data implementation, accessibility-aware markup, and on-page elements that influence ranking and parsing.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Diagnose ranking declines, indexation drops, traffic anomalies, render issues, and crawl inefficiencies. Trace symptoms to root cause.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Lead crawl analysis using Screaming Frog, log file review, rendered DOM inspection, and equivalent tools. Identify crawl traps, orphaned pages, parameter bloat, redirect chains, and wasted crawl budget.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Own local SEO technical execution, including Google Business Profile optimization, location page structure, citation hygiene, review surfacing, proximity-related signals, and technical implementation of local schema.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Translate technical findings into clear, actionable recommendations for developers, designers, content writers, and account teams.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Review the implementation of SEO recommendations end-to-end. Verify that what shipped matches what was specified.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Stay current on algorithm updates, AI search surfaces, rendering behavior changes, structured data evolution, and emerging technical SEO standards.</span></li></ul></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Content Development & Structure</strong></b></li><li style="font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><ul data-pattern="discCircleSquare" data-depth="2" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:circle;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Direct content production by writing briefs and outlines that specify search intent, target keywords, primary entities, supporting subtopics, required sections, and internal linking targets.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Structure on-page content using proper semantic HTML, heading hierarchy, and content flow that reinforces topical relevance and supports both readers and search engines.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Map content into the right place in site architecture, including hub-and-spoke relationships, cluster pages, and supporting articles, so each piece earns its placement.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Build internal linking patterns that pass authority where it is needed, connect related entities, and reinforce topical clusters.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Review and optimize existing content for search intent alignment, semantic depth, structural improvements, and internal linking opportunities.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Identify content gaps based on keyword coverage, search intent, competitor presence, and topical authority needs.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Surface and elevate underperforming or buried content that should be restructured, repurposed, or linked to from higher-authority pages.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Review content before publish for SEO alignment, structural soundness, on-page optimization, and adherence to internal linking standards.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Partner with content writers and editors to ensure published work matches the brief, the search intent, and the site architecture it lives within.</span></li></ul></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">AI Workflow Development & Process Engineering</strong></b></li><li style="font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><ul data-pattern="discCircleSquare" data-depth="2" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:circle;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Design, build, and refine AI-assisted workflows that accelerate SEO research, audit production, content review, technical analysis, reporting, and documentation.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Develop reusable AI prompts, skills, and standard operating procedures that the SEO team can run repeatedly with consistent quality.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Identify high-friction, high-volume tasks across the SEO discipline and replace manual repetition with reliable AI execution paths.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Test new AI tools, model versions, and integrations. Validate output quality before rolling anything out to the broader team.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Document AI workflows so they are transferable, auditable, and improvable by anyone on the team.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Use AI to accelerate work without producing unreviewed or generic output. Maintain human review on anything client-facing.</span></li></ul></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Performance Diagnosis & Reporting</strong></b></li><li style="font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><ul data-pattern="discCircleSquare" data-depth="2" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:circle;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Monitor organic KPIs across assigned accounts, including visibility, rankings, traffic, leads, conversion rate, and local search performance.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Diagnose what is changing and why. Pull the technical, on-page, link, and crawl signals that explain the movement.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Identify patterns across accounts and surface technical or executional fixes that can be rolled out broadly.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Conduct competitive technical and on-page analysis to understand what is structurally different between winning and losing pages in a given market.</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Improve the clarity of SEO reporting so both clients and internal teams understand what changed, why it changed, and what action is being taken.</span></li></ul></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Quality Control & Team Support</strong></b></li><li style="font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><ul data-pattern="discCircleSquare" data-depth="2" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:circle;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;"> Review SEO deliverables for technical accuracy, structural soundness, implementation quality, and client readiness.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Mentor SEO Specialists on technical execution, crawl analysis, problem diagnosis, AI tool use, and clear communication.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Help define sprint priorities at the execution level by estimating effort, identifying dependencies, and flagging technical risk.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Serve as the technical escalation point for complex SEO issues across the team.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Contribute to documentation, templates, checklists, QA processes, AI workflow libraries, and internal training resources.</span></li></ul></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Collaboration & Cross-Functional Execution</strong></b></li><li style="font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><ul data-pattern="discCircleSquare" data-depth="2" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:circle;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Work closely with Account Managers to ensure technical findings and execution outcomes are translated cleanly to clients.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Partner with content teams to ensure on-page and technical implementation supports the content and the search environment it lives in.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Collaborate with designers and developers to verify that SEO recommendations are scoped, implemented, and QA'd correctly.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Participate in internal discussions and contribute technical insight from client accounts.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Strengthen the feedback loop between execution, QA, reporting, and client-facing communication.</span></li></ul></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Innovation & Continuous Improvement</strong></b></li><li style="font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><ul data-pattern="discCircleSquare" data-depth="2" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:circle;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Test new SEO tools, technical workflows, and AI processes that improve speed, accuracy, or output quality.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Help Rocket Clicks strengthen its family law SEO execution playbook through testing, documentation, and shared findings.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Identify responsible, high-leverage uses of generative AI in SEO research, audit work, content review, and analysis.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Share findings, prompts, workflows, and lessons with the broader team so the team improves over time.</span></li></ul></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:14pt;white-space:pre-wrap;">Success Metrics (KPIs)</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Technical Execution Quality:</strong></b><span style="white-space:pre-wrap;"> Assigned accounts show measurable improvement in technical health, crawl efficiency, indexation, on-page integrity, and local search performance.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Diagnostic Accuracy: </strong></b><span style="white-space:pre-wrap;">Performance issues are correctly diagnosed at the root-cause level, and recommendations resolve the actual problem.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Operational Excellence:</strong></b><span style="white-space:pre-wrap;"> Deliverables are completed on time, meet technical quality standards, and support a 95% or higher sprint completion rate.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Team Development: </strong></b><span style="white-space:pre-wrap;">SEO Specialists improve in technical knowledge, crawl analysis, AI workflow use, and execution quality through coaching and feedback.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Quality Control: </strong></b><span style="white-space:pre-wrap;">SEO work across assigned accounts is reviewed carefully, implemented correctly, and aligned with the Rocket Clicks methodology.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">AI Workflow Impact: </strong></b><span style="white-space:pre-wrap;">New AI workflows, skills, and processes are introduced that meaningfully improve speed, quality, or consistency of SEO execution.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Leadership & Collaboration: </strong></b><span style="white-space:pre-wrap;">Positive feedback from SEO leadership, Account Managers, and cross-functional peers regarding technical depth, ownership, and clarity.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:14pt;white-space:pre-wrap;">What It Takes To Succeed In This Role</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">To thrive as an </span><b><strong style="white-space:pre-wrap;">Associate SEO Lead</strong></b><span style="white-space:pre-wrap;"> at Rocket Clicks, you should bring a balance of analytical ability, platform fluency, and accountability.</span></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Advanced Technical SEO Expertise:</strong></b><span style="white-space:pre-wrap;"> Deep working knowledge of crawlability, indexation, rendering, semantic HTML, structured data, internal linking, site architecture, schema, redirects, canonicalization, page speed, and Core Web Vitals.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;">HTML & Site Structure Fluency</strong></b><b><strong style="white-space:pre-wrap;">: </strong></b><span style="white-space:pre-wrap;">Ability to read and reason about HTML source, semantic markup, heading hierarchy, DOM structure, and how a site's architecture influences crawling, ranking, and user experience.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Crawl & Log Analysis:</strong></b><span style="white-space:pre-wrap;"> Proficiency with Screaming Frog, log file review, rendered DOM inspection, and equivalent crawl tools.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Local SEO Technical Knowledge:</strong></b><span style="white-space:pre-wrap;"> Working understanding of how to improve performance in competitive local markets through technical, on-page, and Google Business Profile execution.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Content Direction & Structure:</strong></b><span style="white-space:pre-wrap;"> Ability to brief, structure, optimize, and review SEO content for search intent, semantic depth, internal linking, and architectural placement within hub-and-spoke or cluster models.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">AI Fluency & Workflow Building: </strong></b><span style="white-space:pre-wrap;">Strong working command of modern AI tools such as Claude, ChatGPT, and similar platforms, including prompt design, custom skill or workflow creation, and the ability to build AI-assisted processes that scale across a team.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Critical Thinking & Independent Problem Solving: </strong></b><span style="white-space:pre-wrap;">Ability to investigate ambiguous problems, form a working hypothesis, run diagnostics, and resolve the issue without needing direction.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Quality Orientation: </strong></b><span style="white-space:pre-wrap;">High standards for accuracy, structural soundness, and client-ready output.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Leadership Without Ego:</strong></b><span style="white-space:pre-wrap;"> Ability to mentor others, share knowledge, and give feedback without needing direct authority.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Communication:</strong></b><span style="white-space:pre-wrap;"> Ability to explain complex technical SEO issues in plain, practical language for internal teams, developers, and client-facing stakeholders.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Executional Discipline:</strong></b><span style="white-space:pre-wrap;"> Comfort managing multiple accounts, deadlines, dependencies, and sprint priorities without losing technical detail.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">Curiosity & Adaptability:</strong></b><span style="white-space:pre-wrap;"> Ongoing investment in learning and testing as search, rendering, and AI continue to change.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">Education </strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Bachelor's degree in Marketing, Communications, Business, Computer Science, Data Analytics, or a related field preferred.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">SEO, analytics, or platform certifications are a plus, including Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or similar tools.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">Experience</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">4 to 7 years of professional SEO experience, preferably in an agency environment.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Proven track record of technical SEO execution that improved organic visibility, crawl health, indexation, rankings, leads, or local search performance.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Strong hands-on experience with technical SEO audits, implementation oversight, and complex troubleshooting.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Experience directing or reviewing SEO content production, including content briefs, structural guidance, on-page optimization, and internal linking within hub-and-spoke or cluster architectures.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Demonstrated experience using and building AI workflows in day-to-day SEO work, including prompt engineering, custom skill or workflow creation, and AI-assisted execution at scale.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Comfort reading HTML and identifying issues at the markup level, including ability to write specs, work alongside developers, and verify implementation.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;"> Familiarity with Google Search Console, Google Analytics 4, Google Business Profile, Screaming Frog, log file analyzers, SEMrush, Ahrefs, BrightLocal, Looker Studio, or similar platforms.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Experience working within WordPress or similar CMS environments, including familiarity with how themes, plugins, and template logic affect SEO output.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Prior experience in local SEO, legal marketing, family law, or service-based industries strongly preferred.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Experience mentoring junior team members or reviewing SEO work preferred.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">Benefits</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">10 Paid Vacation Days per year</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">5 Paid Sick Days per year</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">10 Paid Company Holidays per year</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Parental and bereavement leave</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Performance bonus plan</span></li></ul>