Squarespace Designer — Premium Service Business Refresh

About the Business

Guardian Detail Co. is a veteran-owned premium mobile car and boat detailing company in Sandy, Utah. We target luxury and exotic car owners and high-end boat owners. Think Porsche, Ferrari, Nautique. Our average customer spends $300–$700 per visit. The brand is built around precision, military discipline, and a white-glove experience.

The Problem

Our current Squarespace site is functional but doesn't match the quality of service we deliver. It's losing us bookings. Specifically: no visible pricing, no ceramic coating or paint correction in the navigation, and no direct booking integration above the fold. It needs a full conversion-focused refresh — not a new logo, not a rebrand, just a site that actually turns visitors into booked appointments.

What I Need Built

Home page: Hero section with clear value prop, social proof (40+ reviews / 4.9★ Google), services overview, and a prominent Book Now CTA

Services page: Individual sections for Full Detail, Paint Correction, Ceramic Coating, and Boat Detailing — each with a price range and what's included

Booking page: Acuity Scheduling embedded directly on the page (not a redirect) with a Utah phone number prominently displayed

About page: Built around the owner's Coast Guard veteran backstory and the "why" behind the business — this is a key trust and differentiation asset

Navigation: Clean, simple — Ceramic Coating and Paint Correction must be visible at the top level, not buried in a dropdown

Design Direction

Dark, premium, precision-focused. Think automotive editorial — not spa, not family-friendly, not generic "we care about your car." The visual tone should feel like a high-end garage or a Swiss watch brand. Clean typography, strong contrast, minimal clutter. If your portfolio skews bright and colorful or template-looking, this probably isn't the right fit.

I have existing brand colors and a logo. You're not redesigning the brand — you're building a site that finally does it justice.

Technical Requirements

Built entirely in Squarespace (7.1 preferred)

Acuity Scheduling embedded via block — not a linked button to an external page

Mobile-optimized and tested on iPhone — most of my customers will find me on their phones

Basic on-page SEO: meta titles, descriptions, header structure on each page

Fast load speed — no heavy animations or unnecessary plugins

Handoff includes: a 15-minute Loom walkthrough so I can make minor edits myself

What's Not in Scope

Logo design or full rebrand

Photography (I will supply photos and videos)

Blog setup or ongoing content management

Custom code or third-party integrations beyond Acuity

Timeline

Looking to have this live within 3 weeks of project start. This is a real deadline — I have ad campaigns going live shortly after.

To Apply

Send 2–3 Squarespace sites you've built for service businesses — ideally premium, local, or automotive adjacent. Tell me in 2–3 sentences what you'd change first about a generic detailing website to make it convert better. Applications without portfolio examples will not be reviewed.

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