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Sr. Director, Brand Communications - PEOPLE & Entertainment Weekly

May 25, 2026

About the position

About The Position | Major Goals and Objectives and Location Requirements: People Inc. is seeking a Sr. Director of Brand Communications to support the PR initiatives for PEOPLE and Entertainment Weekly. This role reports into the SVP of Communications and partners with executives across editorial, sales and marketing. Primary job responsibilities include but are not limited to: Accountable for leading the day to day PR initiatives for all things PEOPLE and Entertainment Weekly Manage all planning strategies and tactical execution Ideate and execute innovative digital PR campaigns that align with the PEOPLE /EW brand and vision; specific emphasis and attention on digital platforms Collaborate with key stakeholders and team leader(s) for brand consistency related to messaging and visuals Develop key media partnerships to support PEOPLE/EW digital campaigns, issues, franchises, and launches Secure media coverage and identify opportunities relevant to the brand’s various digital platforms; develop scalable PR strategies for specific platforms Oversee projects from conception to completion, ensuring timelines and objectives are met Work in tandem with the brands’ social media teams and platforms to enhance their digital footprint and promote PR initiatives Record and maintain PR campaign impressions and prepare reports promptly for leadership teams and stakeholders Act as day to day contact for key stakeholders for both PEOPLE and EW brands Lead a team of PR & Communications professionals and provide guidance on all aspects of the role Schedule Requirements: Hybrid 3x a week - (New York) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. About The Team | The Team and/or Brand: Our high-performing team of communication experts consistently delivers top-tier communications strategy and PR expertise in a 24/7, multi-platform (with an emphasis on digital first) ecosystem. We serve as vital connectors who drive and support all facets of our acclaimed brands PEOPLE and Entertainment Weekly. These brands lead entertainment and culture, engaging millions across digital, social, app, and print channels. As trusted resources, they are deeply integrated into the daily lives of enthusiasts, empowering them to discover inspiration, make informed choices, and take action. About The Position’s Contributions: Weight % Accountabilities, Actions, and Expected Measurable Results The primary areas of strategic focus include: 80% PEOPLE 20% EW Key Responsibilities: 20% Partner with SVP communications for entertainment brands and lead a team of PR professionals acting as daily points of contact for assigned brands 20% Build and maintain relationships with media, influencers, and other key stakeholders as well as internal and external stakeholders for key events, sponsorships etc 10% Oversee execution of assets: talking points, press releases, briefings, awards, events, etc. 10% Consistently operate effectively within a multi-platform ecosystem, with a strong emphasis on digital-first initiatives. 10% Collaborate across editorial, digital, events, and marketing teams to drive visibility 10% Support new business opportunities through targeted publicity strategies 10% Deepen connections in the entertainment industry 10% Ensure rapid, strategic response aligned to issues management, news cycles and brand objectives

Responsibilities

Accountable for leading the day to day PR initiatives for all things PEOPLE and Entertainment Weekly
Manage all planning strategies and tactical execution
Ideate and execute innovative digital PR campaigns that align with the PEOPLE /EW brand and vision; specific emphasis and attention on digital platforms
Collaborate with key stakeholders and team leader(s) for brand consistency related to messaging and visuals
Develop key media partnerships to support PEOPLE/EW digital campaigns, issues, franchises, and launches
Secure media coverage and identify opportunities relevant to the brand’s various digital platforms; develop scalable PR strategies for specific platforms
Oversee projects from conception to completion, ensuring timelines and objectives are met
Work in tandem with the brands’ social media teams and platforms to enhance their digital footprint and promote PR initiatives
Record and maintain PR campaign impressions and prepare reports promptly for leadership teams and stakeholders
Act as day to day contact for key stakeholders for both PEOPLE and EW brands
Lead a team of PR & Communications professionals and provide guidance on all aspects of the role
Partner with SVP communications for entertainment brands and lead a team of PR professionals acting as daily points of contact for assigned brands
Build and maintain relationships with media, influencers, and other key stakeholders as well as internal and external stakeholders for key events, sponsorships etc
Oversee execution of assets: talking points, press releases, briefings, awards, events, etc.
Consistently operate effectively within a multi-platform ecosystem, with a strong emphasis on digital-first initiatives.
Collaborate across editorial, digital, events, and marketing teams to drive visibility
Support new business opportunities through targeted publicity strategies
Deepen connections in the entertainment industry
Ensure rapid, strategic response aligned to issues management, news cycles and brand objectives

Requirements

Bachelor's degree in Communications, PR, Marketing, Journalism, or experience in a related field
12+ years in Communications or PR, ideally within Entertainment or Media industries
Strong strategic PR and communications expertise
Skilled at leading teams in fast-paced, news cycle, high-volume environments
Proven experience with media relations, including celebrities and influencers
Expert in multi-platform storytelling and cross-functional collaboration
Excellent writing/editing skills (AP Style preferred)
Track record of delivering high-impact media coverage
Strong organizational skills, attention to detail, and ability to multitask
Robust digital experience
Great team player

Nice-to-haves

Formal leadership experience preferred

Benefits

medical
dental
vision
prescription drug coverage
unlimited paid time off (PTO)
adoption or surrogate assistance
donation matching
tuition reimbursement
basic life insurance
basic accidental death & dismemberment
supplemental life insurance
supplemental accident insurance
commuter benefits
short term and long term disability
health savings and flexible spending accounts
family care benefits
a generous 401K savings plan with a company match program
10-12 paid holidays annually
generous paid parental leave (birthing and non-birthing parents)
voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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