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Sr. Director, Search Engine Marketing (SEM)
Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.
Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.
About the Role:
The Senior Director of Search Engine Marketing (SEM) is a critical growth leader responsible for scaling one of the company’s largest and most efficient acquisition channels. This role owns strategy, execution, and performance across Google, Bing, and emerging search surfaces (including Shopping and app ecosystems), managing a 9-figure annual budget with clear accountability to revenue and operating income.
This leader will go beyond channel optimization—driving end-to-end growth across the full user journey, from keyword to landing page to onboarding experience. They will also define how automation, AI, and machine learning are embedded into SEM workflows, dramatically improving efficiency, speed, and performance. Additionally, this leader will own SEO strategy and agency management, ensuring the company maintains strong visibility across both traditional search engines and emerging AI-driven discovery platforms.
Success in this role requires a combination of deep SEM expertise, strong operator instincts, and the ability to influence product, brand, and go-to-market strategy.
What You'll Do:
Own and Scale a High-Impact Growth Channel
Define and execute a best-in-class SEM strategy across core and emerging surfaces (Google, Bing, Shopping, app acquisition, etc.)
Manage and optimize a 9-figure SEM budget, ensuring efficient allocation of spend to maximize revenue and contribution margin
Establish clear performance frameworks, tying SEM directly to business outcomes (LTV, CAC, payback, operating income)
Own SEO strategy and roadmap development, ensuring alignment between paid and organic acquisition efforts
Manage and oversee the relationship with the company’s SEO agency, including prioritization, execution, performance management, and strategic planning
Ensure the company maintains strong visibility across traditional search engine results as well as emerging AI-driven discovery and recommendation platforms
Lead Automation & AI-Driven Transformation
Identify and implement opportunities to reduce manual execution through automation and tooling
Act as the strategic owner for AI/ML integration across SEM, including bidding, creative generation, query expansion, and performance optimization
Build systems and processes that enable the team to operate faster, with higher leverage and improved decision-making
Help shape the company’s strategy for evolving search behavior and AI-driven discovery experiences
Drive Growth Beyond the Ad
Partner cross-functionally with Product, Engineering, Design, and Lifecycle teams to improve landing page performance, conversion rates, and onboarding flows
Identify and execute opportunities to improve the full acquisition funnel, not just media efficiency
Influence the go-to-market strategy for new categories and products, ensuring SEM is integrated early and effectively
Build and Lead a World-Class Team
Lead, mentor, and scale a high-performing SEM team (managers through directors)
Establish clear operating rhythms, performance expectations, and development paths
Build a culture of experimentation, accountability, and continuous improvement
Drive Experimentation & Insights
Develop a robust testing roadmap across bidding, creative, landing pages, and funnel optimization
Leverage data to identify growth opportunities and prioritize the highest-impact initiatives
Regularly communicate performance, insights, and strategic recommendations to executive stakeholders
Cross-Functional Leadership
Partner closely with Growth, Product, Operations, Business Development, and Medical teams
Ensure SEM insights inform broader company strategy, including pricing, packaging, and positioning
Act as a key stakeholder in company-wide growth planning
You Have:
10+ years of experience in performance marketing with deep expertise in SEM
Proven track record managing large-scale SEM budgets ($20M+ annually) with strong ROI outcomes
Demonstrated success driving incremental revenue and efficiency gains at scale
Experience managing SEO strategy and agency relationships, with a strong understanding of organic search best practices
Strong understanding of how AI platforms and evolving search behaviors are changing consumer discovery patterns
Experience implementing automation, scripting, or AI/ML solutions within paid media workflows
Strong analytical foundation with the ability to connect channel metrics to broader business outcomes
Experience influencing product, UX, and lifecycle strategies to improve conversion and retention
Exceptional leadership skills with experience managing and developing senior team members
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Strong communicator with the ability to align cross-functional stakeholders and executive teams
Our Benefits (there are more but here are some highlights):
Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
401k benefits with employer matching contribution
Offsite team retreats
We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.
Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodations@forhims.com and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.
To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement.
