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Sr Integrated Marketing Manager - Broadband Performance
At T-Mobile, we invest in YOU!
Our Total Rewards
Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
That’s how we’re UNSTOPPABLE for our employees! As a Sr Integrated Marketing Manager, you will lead the development and execution of data-driven acquisition strategies with a focus on digital acquisition performance for T-Mobile’s broadband products, including Fiber and Home Internet (HSI). This role is ideal for a strategic marketer who thrives in fast-evolving, performance-driven environments, applies strong analytical and problem-solving skills, and can translate insight into performance-driving action as new marketing efforts and capabilities are established for the organization.
You will define and evolve integrated marketing strategies that leverage paid, owned, and earned channels to deliver against commercial growth and brand objectives. Success in this role requires the ability to analyze performance, identify gaps in data or execution, and design test-and-learn approaches that improve outcomes over time. You will partner closely with commercial marketing, media, media analytics, business intelligence, brand marketing, and MarTech teams to orchestrate complex, cross-channel campaigns and ensure measurement is embedded from the start.
This position plays a critical role in ensuring targeted, insight-led marketing programs are executed consistently across offline and online channels, while supporting broader digital transformation initiatives and marketing standards. In addition, this role plays a key role in leadership presentations to internal senior leadership and cross-functional stakeholders. This is a high-impact, hands-on opportunity for a marketer excited by problem solving, innovation, and bringing new products and strategies to market.
This is a hybrid role requiring in-office presence at least 3 days per week in either our Bellevue WA, Overland Park KS, Denver CO location.
Key Responsibilities: Serve as the primary point of contact for digital acquisition performance across paid, owned, and earned channels for T-Mobile Broadband (Fiber and HSI), partnering with Commercial Marketing, Brand, Media, and Media Analytics teams. Lead cross-channel campaign development and optimization, with a strong focus on customer experience, signal development, and performance improvement Apply analytical thinking to identify data gaps, measurement challenges, and optimization opportunities, and proactively work across teams to develop solutions Leverage data, analytics, and segmentation to uncover insights and translate business needs into actionable, integrated marketing plans that drive measurable results Work closely with commercial and brand leadership to align priorities, evaluate trade-offs, and solve complex execution challenges while delivering campaigns on time and on budget Partner with analytics and marketing operations teams to ensure performance measurement, learning agendas, and test-and-learn frameworks are clearly defined, tracked, and acted upon Continuously evaluate campaign performance, synthesize learnings, and recommend data-backed optimizations to improve future efforts Embrace and apply evolving AI tools and capabilities to accelerate how we work, develop insights, and unlock opportunities across our growing broadband data sources — continuously exploring new ways AI can enhance speed, scale, and decision-making across the marketing organization Perform additional duties and projects as assigned to support evolving business needs Qualifications: Bachelor’s degree in business, marketing, or a related field and 7 years of related work experience. Or, combination of education and experience deemed equivalent.
Master’s or advanced degree preferred 7+ years of experience developing and executing national integrated marketing campaigns for recognized B2C or ideally, B2B brands 4+ years of experience delivering omni-channel or multi-channel campaigns at scale, with a strong emphasis on data and digital execution Demonstrated strength in analytical problem solving, including the ability to interpret data, diagnose performance issues, and recommend solutions Strong understanding of digital marketing ecosystems, including CRM, web/ecommerce, paid media, and social channels Experience with data-driven and database marketing techniques; Adobe Analytics and media platform experience strongly preferred Proven ability to apply consumer insights and performance data to improve targeting, messaging, and campaign effectiveness Experience in Salesforce, Marketing Cloud, Adobe End-to-end campaign experience, including strategy development, segmentation, t
