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User Acquisition Manager (Promova)
<p>At <a data-faitracker-click-bind="true" href="http://promova.com/">Promova</a>, we’re redefining language education for the AI-powered era — making learning accessible, personal, and inspiring for millions of people worldwide. Our 150+ teammates unite around one mission: to connect people, bridge cultures, and empower lifelong learners — in every country except aggressor states (yes, even Antarctica).</p> <p>We blend AI innovation with human creativity to help people speak with confidence and truly belong anywhere. If you want to test bold ideas, move fast, and make an impact — you’ll feel right at home.</p> <h3><strong>About the Role</strong></h3> <p>We're looking for a <strong>User Acquisition Manager</strong> to launch and scale paid acquisition from scratch for <strong>a new live education product</strong> within the Promova ecosystem. </p> <p>You will be <strong>the first UA specialist</strong> on this project — owning the full cycle from day one: tracking setup, campaign launches, global scaling. </p> <p>No bureaucracy, no approval chains — just a fast-moving setup where you can influence everything.</p> <p>Sounds like what you've been looking for? It is.<strong><br></strong></p> <h3><strong>Why This Role is Your Next Challenge</strong></h3> <ul><li><strong>You're the first UAM on this product</strong> — and the one deciding how to grow it from zero to millions of users. Full autonomy and real ownership.</li><li><strong>No gap between marketing and product</strong> — campaign insights go straight into development; the focus is on LTV and retention, not just performance.</li><li><strong>No dark monetization practices.</strong> No 6-step upsell funnels. A customer-centric product built to deliver real value.</li><li><strong>The infrastructure is already there</strong> — Claude integrations, marketing auto-rules, bulk campaign setup, creative agents, and others. Not built from scratch, built to scale.</li></ul> <h3><strong>Your Areas of Impact</strong></h3> <ul><li><strong>Set up and run paid campaigns in Meta: </strong>from account preparation and audience targeting to scaling performance.</li><li><strong>Support the analytics system</strong>: set up Appsflyer, Pixel and CAPI, and turn data into actionable marketing insights.</li><li><strong>Achieve sustainable profitability</strong> by meeting ROI/ROMI targets and controlling CPA.</li><li><strong>Search for the growth opportunities</strong> by testing new audiences, markets, and marketing approaches.</li><li><strong>Test initiatives: </strong>develop hypotheses, run experiments, and scale successful strategies.</li><li><strong>Partner with cross-functional teams</strong> to align objectives, exchange insights, and enhance overall performance.</li></ul> <h3><strong>What We’re Looking for</strong></h3> <p><strong>Core experience:</strong></p> <ul><li>1+ year in performance marketing with hands-on Meta Ads experience.</li><li>Proven expertise in mobile direct-buy UA: you know how to run and scale app campaigns.</li><li>Deep understanding of AppsFlyer, SKAN, and CAPI. </li><li>Testing mindset: ability to form hypotheses, run experiments, and scale what works.</li><li>English B1+.</li></ul> <p><strong>Bonus points:</strong></p> <ul><li>Experience with Tiktok Ads, Google Ads, Apple Search Ads.</li><li>Background in EdTech or language learning products.</li><li>Already built app tracking from zero — Pixel, CAPI, full setup.</li></ul> <h3><strong>Corporate Benefits</strong></h3> <p>🎓Growth — offered to help develop your skills, advance your career, and reach your full potential: сompensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences;</p> <p>🧘🏼Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days, medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.</p> <p>🏄🏼♂️Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.</p> <h3><strong>Interview Process</strong></h3> <ul><li>Intro-call with Recruiter</li><li>Meeting with the Hiring Manager</li><li>Test Task</li><li>Bar-raising</li></ul> <p>Interested? Apply now and let’s make the growth happen!</p> <h3><strong><em>Not your thing? Got a recommendation? </em></strong><a data-faitracker-click-bind="true" href="https://docs.google.com/forms/d/e/1FAIpQLScSlu8U9Y4Y134J20D7tEE-2x93lHGxECbvLLrWAzoZaK7o9w/viewform?usp=dialog"><strong><em>Check this out</em></strong></a><strong><em>!</em></strong></h3> <p></p> <p></p>